My thoughts on podcasts, creativity and content.
When someone is about to sit down and write their first blog, it can create headaches. New writers tend to overwhelm themselves with worries about length, likability, reactions and best practices. If you choose to search for advice, you'll find enough to last you for months. At the end of the day...you just want to write something!
Calm down. Breathe. Clear your head.
You can definitely start your blog today. Here are some expert tips to help you break through the anxiety.
Write about what interests you and put your personality into it
Mark Schaefer talked about some of the early lessons he learned in the book Born to Blog. His first attempts to blog taught him one thing - his approach wasn't working. The problem was being a "classically trained" marketer who started out writing posts that focused on a specific marketing message.
After that failed, he just relaxed and wrote about things that were interesting to him. He told marketing stories, used humor and pushed himself to try a number of blog styles. After that, "Instead of me finding my target audience, my target audience found me, " he wrote.
Incorporate "Flair" Into Your Blog Posts
In the most recent episode of The Content Call Podcast, I talked with Sheena White about picking photos for your blog (without worrying about copyright troubles). I described it as FLAIR for your blogs. If you're serious about views, you should follow the advice of Forbes contributors, and write catchy headlines, use visual aides, and embed links. These types of strategies make your blogs a lot more intriguing and engaging.
Use Tools and Strategy to Reduce Time Stress
One big obstacle that prevents people from blogging is time. If you're considering a blog for your business, this could be a huge concern. However, it doesn't have to be a stressful time-hog if you take a planned and practical approach to the content.
First of all, don't convince yourself that your blogs have to be 1,000 word journalistic news-style pieces. They can be short, sweet and valuable. In fact, unlike news posts that can bury the lead, you should get to your main point towards the beginning of your posts.
Two ways you can save time is to focus on a clear blog niche and arm yourself with helpful tools that can help you pick topics.
Speaking of Tools...These Help You With Content Ideas
One of the most common roadblocks for new and seasoned bloggers is coming up with topic ideas. Brainstorming is never a bad thing, but writer's block can quell that storm. Then what do you do? Use the internet to help you! Neil Patel recommends these resources to help younever run out of blog ideas. These ideas are focused on using keywords, hot topics and analytics to help your content strategy.
Obviously, this strategy depends on how well you know your customers or target audience. If you're not aware of what they want to know, then it's time to do some research and understand them a lot better.
A key to my success as a content producer and consultant has been my ability to gauge how an audience will likely respond to what they see or hear. If I can help engage your target audience, feel free to email me today!