While it's imperative to create conversations with your audience on social media, most of the "humanizing" advice revolves around the content. However, if we really want someone to reply or engage with our brand, does it create a barrier if consumers feel like they're talking to a logo?
I think it does (especially with a significant presence of tweet bots). It may not be a huge challenge for the big and globally-known brands, but what about the rest of the world? I thought about this for a while and came up with an idea:
What if your social media manager could be the face of the brand on platforms like Twitter? This would require a simple tweak in the photo and the title/name space on the platform. If you try this before your competition, it could be a differentiator.
How does it look? Check out this short video to find out.
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