Many of the content marketing rules of today's consumers apply to website design and messaging.
Studies show that consumers will make quick judgments about your company based on website design.
Clint Mally helps his clients build Squarespace websites that help grow their businesses. He brings an impactful combination of content marketing and web design knowledge that provides companies with a formula for creating meaningful experiences for the user.
Join us as we go beyond the basics and dive deeper into a design strategy that fulfills the expectations of your audience. You'll learn design tips and get new ideas to help you optimize your website through a focus on people.
When was the last time you sent your competition a nice message on social media?
A few days ago? A few weeks ago? Never?
Research shows you might want to consider some nice messages to your competition, and if it's genuine - it could lead to a boost in sales.
When was the last time you shared content from your competition in your content? You may think that's an automatic opportunity killer, but it's not.
Trends in digital marketing are changing, and you have to adapt, but you also have to adjust to the changing world around it. You have to find seams of opportunity to remain relentlessly relevant. Not doing so could lead to irrelevance.
If you host a podcast, do you talk like yourself or like someone else? Hopefully, you don't "talk" like a broadcaster and annoy your listeners.
Learn more about these topics in today's episode of Message Points.
The Twix and KitKat Study - Befriending the Enemy
Neil Patel - Should You Link Out to Your Competition?
Mark Schaefer - Ted Talk: How to be Relentlessly Relevant
Podcast Allies - Don't be a News Anchor, Unless You Host a News Show
If you're relying on the same type of content in your marketing strategy, you are likely missing out on several opportunities to connect with your audience. Not everyone likes to read content or watch a video, and consumers create their own buyer's journey. So, what can companies do to remix their content in ways that boost results and beat the competition?
A. Lee Judge (CMO and Co-Founder of Content Monsta) helps companies create engaging audio and video content that can connect with different audience personas at different points in their buyer journeys. His combined experience in content strategy and sales/marketing/customer service alignment plays a significant role in helping his clients.
He's joining us today to discuss what it means to remix content, why multiple departments have to work together and how a comprehensive approach to content can generate new opportunities.
Check out Lee's company - Content Monsta and his website ALeeJudge.com
Listen to the Business of Marketing Podcast
Find out more about Riverside FM for audio and video podcasting
Today's episode of Message Points is all about disconnects and how to solve them. For example, there is a disconnect between the common beliefs about SEO and what's happening today. Many brands believe people follow them on social media because of their great content, but that isn't entirely true. Communicating the same way with everyone can cause a disconnect between you and your audience. And asking the wrong interview questions can disengage your podcast audience and your guest.
Morgan Hines on robotic-sounding messages
Andy Crestodina on why people follow and share on social media
Sara L. Parker on the New SEO for SaaS
Tofe Evans shares five bad podcast interview questions
We spend a lot of time talking about engagement, conversation and inspiration on the digital side of marketing, but what about face-to-face interactions? When you think about it, they involve breaking some of the same barriers that exist in digital interactions:
So, what does it take today to maximize engagement success in a presentation, a sales meeting, a virtual session or an exhibitor booth conversation?
Anders Boulanger is the CEO of Engagify - a company that helps marketing teams capture and hold attention through conversations and presentations. He is also the Founder and CEO of Infotainers, which features a team of professionals that help people generate persuasive dialogue at marketing events.
He'll talk to us about how we have to approach in-person communication to succeed in some of our most critical business engagements.
Anders on LinkedIn
Forbes: Brands Need to Step Up Their Game to Win Over Millennials
Forbes: With Brand Loyalty Fading, Customer Experiences Now Determine Business Fate
It's another edition of Message Points, and this week it's all about engagements, customers, podcasts and more. Why is LinkedIn better without a CTA? What does learning math in school have to do with making a sales pitch? What is YouTube thinking about now? How much more awareness do CMOs need these days?
All these answers and more come from today's insights:
Beau Brooks on what math class and sales pitches have in common
Laura L. Bernhard has removed CTAs from her LinkedIn posts
What a YouTube podcast page might look like
Lynne Capozzi explains Why Markets Are the New 'M' in CMO
Every marketer knows about A/B testing. It's one of the key ways to learn about our customers and prospects. We can test different variations of content and see which ones generate the best responses.
Yet, several marketers don't utilize this practice on their websites. Chris Dayley would tell you that's not only a mistake, but a missed opportunity. In his career, he's witnessed several tests that provided surprising results.
Chris shares his process and ideas for website A/B testing on today's show
How big is video in the world of marketing?
So huge more social media platforms are adjusting their algorithms to empower creators and engage audiences.
However, podcasts are making an impact as well.
In fact, YouTube is a popular hub for podcast discovery, and podcasters are developing ways to create shows in a video and audio format.
In this show, you hear about:
YouGov's Global Media Report
Insights from Michael Stelzner's keynote from Social Media Marketing World
Insights from Sean Cannell's presentation from Social Media Marketing World
An article from Castos outlining Four Ways to Create a Video Podcast (shared on LinkedIn from Mathew Passy.
An interview with me on Leverage Your Podcast about creating a podcast that stands out.
When consumers don't like something, they rebel against it. When they do, companies have had to change how they communicate with them. Once the internet and social media entered our lives, another rebellion began.
Now, consumers do everything to avoid ads - block, fast forward, mute and pay extra. So, what are companies supposed to now, and why are some not willing to change?
Globally recognized keynote speaker, author and university teacher Mark Schaefer wrote about these questions and challenges in his book Marketing Rebellion: The Most Human Company Wins. On today's show, he'll talk about what it means to be a "human" company that remains relevant in today's radically-changing times.
Mark's latest book - Cumulative Advantage
Case Study - The Most Human Commercial Wins
Instagram: No Longer a Square-Photo Sharing App
When it comes to your content creation or strategy, doing it better than others isn't enough - differentiating yourself in meaningful and impactful ways will make a more significan impact.
In today's Message Points Podcast, you'll find effective ways to stand out and provide value in podcasting, LinkedIn and content strategy. You'll also get insights on Twitter accounts that generate big followings and communication that creates connections with an audience.
Links from this podcast:
Erika Heald's Twitter Chat about Creating a Marketing Podcast with Teresa Heath-Wareing
TJ Bruno's LinkedIn Post featuring three key points from Marcus Sheridan's presentation at B2B Marketing Exchange
Mandy McEwen's video about The Secret to Making Your Business Stand Out on LinkedIn
Andy Crestodina's insightful article about How to Get More Twitter Followers
Jessika Phillips inspiring article about Creating Connections Through Content
A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.