What can the architecture space teach us about building a company with a healthy culture that inspires its employees and a customer-centric message that resonates with its employees?
Jeff Echols knows the answers, and they include leading and communication from a place of empathy, not ego. It involves choosing the right words to tell your story and deliver your message. You also have to really define what it means to differentiate yourself in your industry and know what customers are saying about you when you're "not in the room."
In this episode, we discuss these concepts and more, including:
What is digital pollution, and why is there so much in our digital world? How do you know whether you're contributing to it? Human-centered communication is the key to solving it for your business.
Wall Street Journal Best-Selling Author Ethan Beute talks about his new book Human-Centered Communication: A Business Case Against Digital Pollution and explains some of the characteristics, trends and impacts of digital pollution in contemporary marketing practices.
Some of the insights discussed include:
Join us for this human-centered discussion and learn more.
You can get the book Human-Centered Communication: A Business Case Against Digital Pollution on Amazon
The trailer for BombBomb's documentary series on Digital Pollution.
Ethan's other book - Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience
Learn more about Ethan's Company BombBomb
You can hear Ethan on The Customer Experience Podcast
Connect with Ehtan on Twitter and LinkedIn
Ethan also recommends the book Can You Hear Me by Nick Morgan
In this short introductory episode, Scott shares some information about his background and how it applies to the content and conversations featured on the podcast.
What is happening in the world of marketing, content and leadership that makes a podcast like Get the Message Necessary?
What does it mean to EVOLVE communication?
What can you expect from guest interviews?
Those answers and more are found in this introduction.
A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.