If simply posting and automating is all you had to do to maximize success in social media, there would be no such thing as social media experts or conferences. This episode of the podcast wouldn't even need to exist.

While social media does take more effort today, most of that effort should be something you want to do anyway - communicate with your audience and build relationships with them. Not to mention, platforms are developing new ways to communicate through audio and video. They've made it easier than it was ten years ago.

Christine Gritmon is a brand consultant, social media trainer, and speaker tasked with developing Social Media Pulse - an extensive online community for social media managers, experts, insiders, and more.

She joins us today to discuss what it means to give more and get more out of social media.

Christine Gritmon's website

Sign Up for Social Media Pulse

Social Media Pulse on Twitter​

​Social Media Pulse on LinkedIn
​
Social Media Pulse on Facebook
​
​Agorapulse

Learn more about LinkedIn Audio Events

Buffer: Social Media Engagement & How to Do it Well

How social media commitments can eat you alive

Message Points is an additional podcast in the Get the Message podcast feed designed to provide you with additional value by sharing quick quotes, links, blogs, articles and ideas from various thought leaders and resources.

This first entry is about cutting the common but unnecessary elements from your content,  getting more out of Twitter and discussing the future impact of marketing trends.

Links from this podcast:
​
Scott Frothingham's LinkedIn Post on cutting the crap

Rob Biesenback's Grab Them Like Gladwell blog

Corinna Keefe's article on the features of Twitter for Professionals 

​Mark Schaefer and Mathew Sweezy discuss 15 Marketing Trends in 40 Minutes

Sometimes valuable lessons come from unexpected places - like 80s movies. After a scene from The Breakfast Club inspired Chris Clews to reflect on his life, he discovered several other lessons hidden in movies from the 1980s.

Today, he talks to companies of all sizes about the "hidden" insights into leadership and communication found in Goonies, Roadhouse, Coming to America, Fast Times at Ridgemont High and more.

On today's show, Chris talks about his journey from a John Bender quote to a career in applying 80s pop culture in the workplace.

Chris Clews's Website

Chris's book series -What 80s Pop Culture Teaches Us About Today's Workplace