How big is video in the world of marketing?

It's huge.

​So huge more social media platforms are adjusting their algorithms to empower creators and engage audiences.

However, podcasts are making an impact as well.

In fact, YouTube is a popular hub for podcast discovery, and podcasters are developing ways to create shows in a video and audio format. 

​In this show, you hear about:

YouGov's Global Media Report
​
Insights from Michael Stelzner's keynote from Social Media Marketing World

Insights from Sean Cannell's presentation from Social Media Marketing World

An article from Castos outlining Four Ways to Create a Video Podcast (shared on LinkedIn from Mathew Passy.

An interview with me on Leverage Your Podcast about creating a podcast that stands out.

When consumers don't like something, they rebel against it. When they do, companies have had to change how they communicate with them. Once the internet and social media entered our lives, another rebellion began.

Now, consumers do everything to avoid ads - block, fast forward, mute and pay extra. So, what are companies supposed to now, and why are some not willing to change?

Globally recognized keynote speaker, author and university teacher Mark Schaefer wrote about these questions and challenges in his book Marketing Rebellion: The Most Human Company Wins. On today's show, he'll talk about what it means to be a "human" company that remains relevant in today's radically-changing times.

Marketing Rebellion

Mark's latest  book - Cumulative Advantage

Case Study - The Most Human Commercial Wins

​Instagram: No Longer a Square-Photo Sharing App

When it comes to your content creation or strategy, doing it better than others isn't enough - differentiating yourself in meaningful and impactful ways will make a more significan impact.

In today's Message Points Podcast, you'll find effective ways to stand out and provide value in podcasting, LinkedIn and content strategy. You'll also get insights on Twitter accounts that generate big followings and communication that creates connections with an audience.

Links from this podcast:

Erika Heald's Twitter Chat about Creating a Marketing Podcast with Teresa Heath-Wareing 

TJ Bruno's LinkedIn Post featuring three key points from Marcus Sheridan's presentation at B2B Marketing Exchange

Mandy McEwen's video about The Secret to Making Your Business Stand Out on LinkedIn

Andy Crestodina's insightful article about How to Get More Twitter Followers

Jessika Phillips inspiring article about Creating Connections Through Content