Today's episode of Message Points is all about disconnects and how to solve them. For example, there is a disconnect between the common beliefs about SEO and what's happening today. Many brands believe people follow them on social media because of their great content, but that isn't entirely true. Communicating the same way with everyone can cause a disconnect between you and your audience. And asking the wrong interview questions can disengage your podcast audience and your guest.

Morgan Hines on robotic-sounding messages
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Andy Crestodina on why people follow and share on social media

Sara L. Parker on the New SEO for SaaS

Tofe Evans shares five bad podcast interview questions

We spend a lot of time talking about engagement, conversation and inspiration on the digital side of marketing, but what about face-to-face interactions?  When you think about it, they involve breaking some of the same barriers that exist in digital interactions:
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• People who don't want to be sold
• People who already have anxiety about brand intentions
• People who seek a memorable experience

So, what does it take today to maximize engagement success in a presentation, a sales meeting, a virtual session or an exhibitor booth conversation?

Anders Boulanger is the CEO of Engagify - a company that helps marketing teams capture and hold attention through conversations and presentations. He is also the Founder and CEO of Infotainers, which features a team of professionals that help people generate persuasive dialogue at marketing events.

He'll talk to us about how we have to approach in-person communication to succeed in some of our most critical business engagements.​

Engagify website

Anders on LinkedIn

Forbes: Brands Need to Step Up Their Game to Win Over Millennials 

Forbes: With Brand Loyalty Fading, Customer Experiences Now Determine Business Fate

It's another edition of Message Points, and this week it's all about engagements, customers, podcasts and more. Why is LinkedIn better without a CTA? What does learning math in school have to do with making a sales pitch? What is YouTube thinking about now? How much more awareness do CMOs need these days?

All these answers and more come from today's insights:

Beau Brooks on what math class and sales pitches have in common

Laura L. Bernhard has removed CTAs from her LinkedIn posts

What a YouTube podcast page might look like

Lynne Capozzi explains Why Markets Are the New 'M' in CMO

Every marketer knows about A/B testing. It's one of the key ways to learn about our customers and prospects. We can test different variations of content and see which ones generate the best responses.
Yet, several marketers don't utilize this practice on their websites. Chris Dayley would tell you that's not only a mistake, but a missed opportunity. In his career, he's witnessed several tests that provided surprising results.

• Sometimes it's a color or word choice that makes a difference.
• Other times, a common strategy or content idea didn't work.
• There are even times when a different content order performed better (image, reviews, CTA, "Buy" button)

Consumers want an experience that provides answers, value and ease. How does that look to your audience?

​Chris shares his process and ideas for website A/B testing on today's show

Chris's website -  Smart CRO 

Chris on LinkedIn

The Evolution of Marketing