Podcast popularity has exploded in recent years, and it keeps growing. As such, businesses and creators are finding more products and services to help them produce shows. Trent Anderson from Podchaser is here to discuss the modern podcast landscape and what it means for businesses in 2022.
We'll discuss these topics and more on an episode completely dedicated to podcasting. Learn more about Podchaser Connect with Trent Anderson on LinkedIn
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The concepts of words and images generating meaningful impact aren't new, but in this episode of Message Points, I'm providing some resources to elevate its context.
When it comes to visuals, I'm sharing a great post about the ways you can incorporate them into email subject lines, search results, social media, webinar registrations and more. I talk to people a lot about headlines and copy that doesn't sound too generic or common. Some interpret that to mean that the copy needs to be overly creative or spun in a unique way. However, I talk about a video showing how you can actually say the same thing - only differently - and generate an unstoppable emotional response. It doesn't do you any good to be on a social media platform that doesn't connect to your business or audience. A recent LinkedIn post demonstrates this fact by sharing some of the big trending topics on LinkedIn. Finally, I was thrilled to contribute to a comprehensive LinkedIn Business resource produced by two excellent and insightful experts. It's a resource that provides you with impactful words, visuals and more.
Orbit Media Studios - 13 Ways Marketing Visuals Can Unlock Results Everywhere (Email, SEO, PR, Social and Lead Generation)
The Power of Words Video:
Linkedin Post - What people are searching for on Pinterest
LinkedIn Business - LinkedIn For Business Marketing: 6 Steps To Crushing Your LinkedIn Game 
Many of the content marketing rules of today's consumers apply to website design and messaging.
Studies show that consumers will make quick judgments about your company based on website design. Clint Mally helps his clients build Squarespace websites that help grow their businesses. He brings an impactful combination of content marketing and web design knowledge that provides companies with a formula for creating meaningful experiences for the user. Join us as we go beyond the basics and dive deeper into a design strategy that fulfills the expectations of your audience. You'll learn design tips and get new ideas to help you optimize your website through a focus on people.
Clint's website - ClintMally.com
Clint's podcast - The School of Content Clint on LinkedIn - https://www.linkedin.com/in/clintmally/ SWEOR - First Impressions Study Tech Radar - Websites at 30 
When was the last time you sent your competition a nice message on social media?
A few days ago? A few weeks ago? Never? Research shows you might want to consider some nice messages to your competition, and if it's genuine - it could lead to a boost in sales. When was the last time you shared content from your competition in your content? You may think that's an automatic opportunity killer, but it's not. Trends in digital marketing are changing, and you have to adapt, but you also have to adjust to the changing world around it. You have to find seams of opportunity to remain relentlessly relevant. Not doing so could lead to irrelevance. If you host a podcast, do you talk like yourself or like someone else? Hopefully, you don't "talk" like a broadcaster and annoy your listeners. Learn more about these topics in today's episode of Message Points. The Twix and KitKat Study - Befriending the Enemy Neil Patel - Should You Link Out to Your Competition? Mark Schaefer - Ted Talk: How to be Relentlessly Relevant Podcast Allies - Don't be a News Anchor, Unless You Host a News Show 
If you're relying on the same type of content in your marketing strategy, you are likely missing out on several opportunities to connect with your audience. Not everyone likes to read content or watch a video, and consumers create their own buyer's journey. So, what can companies do to remix their content in ways that boost results and beat the competition?
A. Lee Judge (CMO and Co-Founder of Content Monsta) helps companies create engaging audio and video content that can connect with different audience personas at different points in their buyer journeys. His combined experience in content strategy and sales/marketing/customer service alignment plays a significant role in helping his clients. He's joining us today to discuss what it means to remix content, why multiple departments have to work together and how a comprehensive approach to content can generate new opportunities. Check out Lee's company - Content Monsta and his website ALeeJudge.com Listen to the Business of Marketing Podcast Find out more about Riverside FM for audio and video podcasting |
PodcastA person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content. Archives
June 2022
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