Many of the content marketing rules of today's consumers apply to website design and messaging.
Studies show that consumers will make quick judgments about your company based on website design.
Clint Mally helps his clients build Squarespace websites that help grow their businesses. He brings an impactful combination of content marketing and web design knowledge that provides companies with a formula for creating meaningful experiences for the user.
Join us as we go beyond the basics and dive deeper into a design strategy that fulfills the expectations of your audience. You'll learn design tips and get new ideas to help you optimize your website through a focus on people.
When was the last time you sent your competition a nice message on social media?
A few days ago? A few weeks ago? Never?
Research shows you might want to consider some nice messages to your competition, and if it's genuine - it could lead to a boost in sales.
When was the last time you shared content from your competition in your content? You may think that's an automatic opportunity killer, but it's not.
Trends in digital marketing are changing, and you have to adapt, but you also have to adjust to the changing world around it. You have to find seams of opportunity to remain relentlessly relevant. Not doing so could lead to irrelevance.
If you host a podcast, do you talk like yourself or like someone else? Hopefully, you don't "talk" like a broadcaster and annoy your listeners.
Learn more about these topics in today's episode of Message Points.
The Twix and KitKat Study - Befriending the Enemy
Neil Patel - Should You Link Out to Your Competition?
Mark Schaefer - Ted Talk: How to be Relentlessly Relevant
Podcast Allies - Don't be a News Anchor, Unless You Host a News Show
If you're relying on the same type of content in your marketing strategy, you are likely missing out on several opportunities to connect with your audience. Not everyone likes to read content or watch a video, and consumers create their own buyer's journey. So, what can companies do to remix their content in ways that boost results and beat the competition?
A. Lee Judge (CMO and Co-Founder of Content Monsta) helps companies create engaging audio and video content that can connect with different audience personas at different points in their buyer journeys. His combined experience in content strategy and sales/marketing/customer service alignment plays a significant role in helping his clients.
He's joining us today to discuss what it means to remix content, why multiple departments have to work together and how a comprehensive approach to content can generate new opportunities.
Check out Lee's company - Content Monsta and his website ALeeJudge.com
Listen to the Business of Marketing Podcast
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