If you're relying on the same type of content in your marketing strategy, you are likely missing out on several opportunities to connect with your audience. Not everyone likes to read content or watch a video, and consumers create their own buyer's journey. So, what can companies do to remix their content in ways that boost results and beat the competition?
A. Lee Judge (CMO and Co-Founder of Content Monsta) helps companies create engaging audio and video content that can connect with different audience personas at different points in their buyer journeys. His combined experience in content strategy and sales/marketing/customer service alignment plays a significant role in helping his clients.
He's joining us today to discuss what it means to remix content, why multiple departments have to work together and how a comprehensive approach to content can generate new opportunities.
Check out Lee's company - Content Monsta and his website ALeeJudge.com
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