How to A/B Test Your Website with Chris Dayley

Every marketer knows about A/B testing. It's one of the key ways to learn about our customers and prospects. We can test different variations of content and see which ones generate the best responses.
Yet, several marketers don't utilize this practice on their websites. Chris Dayley would tell you that's not only a mistake, but a missed opportunity. In his career, he's witnessed several tests that provided surprising results.

• Sometimes it's a color or word choice that makes a difference.
• Other times, a common strategy or content idea didn't work.
• There are even times when a different content order performed better (image, reviews, CTA, "Buy" button)

Consumers want an experience that provides answers, value and ease. How does that look to your audience?

​Chris shares his process and ideas for website A/B testing on today's show

Chris's website -  Smart CRO 

Chris on LinkedIn

The Evolution of Marketing