Today's show features insights into what consumers care about in the for-profit and non-profit spaces.
This Is the Key to Good Nonprofit Marketing - Entrepreneur How US consumers are feeling, shopping, and spending—and what it means for companies - McKinsey This Company's Customer Service Is So Insanely Good, It Went Viral - Jason Feifer Nobody Cares About Your Company News. Here’s How to Make Them - Shama Hyder
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As more and more marketing trends point to consumers wanting to have a personal connection to a brand, it's easy to understand how storytelling strategies can achieve that goal. However, as brands hear about the power of story, it can generate questions like:
Author and Storytelling Coach Park Howell joins me today to discuss specific approaches businesses can take to infuse storytelling into their marketing. We'll discuss how to evolve existing content into a compelling story structure and how to create stories that make meaningful connections to your audience. Park's website: BusinessofStory.com Park's books: Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand The Narrative Gym for Business Park's Courses: And, But, Therefore Short Courses Park on Social Media: 
In a recent episode of Message Points, I shared an in-depth article discussing the reduced impact of SEO. Well, I found another one - only this one was written in 2017!
If people were beginning to see SEO go from "everything" to "some things" six years ago - what other unnoticed changes are hurting their content strategies? If SEO is losing some stream, then what does Google care about? Think about how long gated content has been a strategy. If you were to examine all of the gated content that's been produced in the last several years, how much of it do you think consumers found to be incredibly valuable? If you're like me and you believe that number is low, how likely are those consumers going to open your gated content? Is there something you can do to help inspire them to fill out that form, or should you just take gated content out of your content strategy? Finally, in the era of The Great Resignation and a renewed focus on happiness in the workplace, companies have to incorporate a communication strategy into their job posts. Otherwise, job seekers wanting marketing jobs may not apply due to a few red flags. We discuss all of this and more on this week's Message Points. JeffBullas.com - 5 Reasons Why Your Business Shouldn’t Just Focus On SEO Mina Mesbahi - Gated content usually disappoints people Mary Keough - Red Flags for marketing job seekers Guy Kawasaki - Enchantment: The Art of Changing Hearts, Minds, and Actions 
Podcast popularity has exploded in recent years, and it keeps growing. As such, businesses and creators are finding more products and services to help them produce shows. Trent Anderson from Podchaser is here to discuss the modern podcast landscape and what it means for businesses in 2022.
We'll discuss these topics and more on an episode completely dedicated to podcasting. Learn more about Podchaser Connect with Trent Anderson on LinkedIn 
The concepts of words and images generating meaningful impact aren't new, but in this episode of Message Points, I'm providing some resources to elevate its context.
When it comes to visuals, I'm sharing a great post about the ways you can incorporate them into email subject lines, search results, social media, webinar registrations and more. I talk to people a lot about headlines and copy that doesn't sound too generic or common. Some interpret that to mean that the copy needs to be overly creative or spun in a unique way. However, I talk about a video showing how you can actually say the same thing - only differently - and generate an unstoppable emotional response. It doesn't do you any good to be on a social media platform that doesn't connect to your business or audience. A recent LinkedIn post demonstrates this fact by sharing some of the big trending topics on LinkedIn. Finally, I was thrilled to contribute to a comprehensive LinkedIn Business resource produced by two excellent and insightful experts. It's a resource that provides you with impactful words, visuals and more.
Orbit Media Studios - 13 Ways Marketing Visuals Can Unlock Results Everywhere (Email, SEO, PR, Social and Lead Generation)
The Power of Words Video:
Linkedin Post - What people are searching for on Pinterest
LinkedIn Business - LinkedIn For Business Marketing: 6 Steps To Crushing Your LinkedIn Game 
Many of the content marketing rules of today's consumers apply to website design and messaging.
Studies show that consumers will make quick judgments about your company based on website design. Clint Mally helps his clients build Squarespace websites that help grow their businesses. He brings an impactful combination of content marketing and web design knowledge that provides companies with a formula for creating meaningful experiences for the user. Join us as we go beyond the basics and dive deeper into a design strategy that fulfills the expectations of your audience. You'll learn design tips and get new ideas to help you optimize your website through a focus on people.
Clint's website - ClintMally.com
Clint's podcast - The School of Content Clint on LinkedIn - https://www.linkedin.com/in/clintmally/ SWEOR - First Impressions Study Tech Radar - Websites at 30 
When was the last time you sent your competition a nice message on social media?
A few days ago? A few weeks ago? Never? Research shows you might want to consider some nice messages to your competition, and if it's genuine - it could lead to a boost in sales. When was the last time you shared content from your competition in your content? You may think that's an automatic opportunity killer, but it's not. Trends in digital marketing are changing, and you have to adapt, but you also have to adjust to the changing world around it. You have to find seams of opportunity to remain relentlessly relevant. Not doing so could lead to irrelevance. If you host a podcast, do you talk like yourself or like someone else? Hopefully, you don't "talk" like a broadcaster and annoy your listeners. Learn more about these topics in today's episode of Message Points. The Twix and KitKat Study - Befriending the Enemy Neil Patel - Should You Link Out to Your Competition? Mark Schaefer - Ted Talk: How to be Relentlessly Relevant Podcast Allies - Don't be a News Anchor, Unless You Host a News Show 
If you're relying on the same type of content in your marketing strategy, you are likely missing out on several opportunities to connect with your audience. Not everyone likes to read content or watch a video, and consumers create their own buyer's journey. So, what can companies do to remix their content in ways that boost results and beat the competition?
A. Lee Judge (CMO and Co-Founder of Content Monsta) helps companies create engaging audio and video content that can connect with different audience personas at different points in their buyer journeys. His combined experience in content strategy and sales/marketing/customer service alignment plays a significant role in helping his clients. He's joining us today to discuss what it means to remix content, why multiple departments have to work together and how a comprehensive approach to content can generate new opportunities. Check out Lee's company - Content Monsta and his website ALeeJudge.com Listen to the Business of Marketing Podcast Find out more about Riverside FM for audio and video podcasting 
Today's episode of Message Points is all about disconnects and how to solve them. For example, there is a disconnect between the common beliefs about SEO and what's happening today. Many brands believe people follow them on social media because of their great content, but that isn't entirely true. Communicating the same way with everyone can cause a disconnect between you and your audience. And asking the wrong interview questions can disengage your podcast audience and your guest.
Morgan Hines on robotic-sounding messages Andy Crestodina on why people follow and share on social media Sara L. Parker on the New SEO for SaaS Tofe Evans shares five bad podcast interview questions 
We spend a lot of time talking about engagement, conversation and inspiration on the digital side of marketing, but what about face-to-face interactions? When you think about it, they involve breaking some of the same barriers that exist in digital interactions:
So, what does it take today to maximize engagement success in a presentation, a sales meeting, a virtual session or an exhibitor booth conversation? Anders Boulanger is the CEO of Engagify - a company that helps marketing teams capture and hold attention through conversations and presentations. He is also the Founder and CEO of Infotainers, which features a team of professionals that help people generate persuasive dialogue at marketing events. He'll talk to us about how we have to approach in-person communication to succeed in some of our most critical business engagements. Engagify website Anders on LinkedIn Forbes: Brands Need to Step Up Their Game to Win Over Millennials Forbes: With Brand Loyalty Fading, Customer Experiences Now Determine Business Fate |
PodcastA person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content. Archives
June 2022
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