When was the last time you sent your competition a nice message on social media?
A few days ago? A few weeks ago? Never?
Research shows you might want to consider some nice messages to your competition, and if it's genuine - it could lead to a boost in sales.
When was the last time you shared content from your competition in your content? You may think that's an automatic opportunity killer, but it's not.
Trends in digital marketing are changing, and you have to adapt, but you also have to adjust to the changing world around it. You have to find seams of opportunity to remain relentlessly relevant. Not doing so could lead to irrelevance.
If you host a podcast, do you talk like yourself or like someone else? Hopefully, you don't "talk" like a broadcaster and annoy your listeners.
Learn more about these topics in today's episode of Message Points.
The Twix and KitKat Study - Befriending the Enemy
Neil Patel - Should You Link Out to Your Competition?
Mark Schaefer - Ted Talk: How to be Relentlessly Relevant
Podcast Allies - Don't be a News Anchor, Unless You Host a News Show
Message Points is an additional podcast in the Get the Message podcast feed designed to provide you with additional value by sharing quick quotes, links, blogs, articles and ideas from various thought leaders and resources.
This first entry is about cutting the common but unnecessary elements from your content, getting more out of Twitter and discussing the future impact of marketing trends.
Links from this podcast:
Scott Frothingham's LinkedIn Post on cutting the crap
Rob Biesenback's Grab Them Like Gladwell blog
Corinna Keefe's article on the features of Twitter for Professionals
Mark Schaefer and Mathew Sweezy discuss 15 Marketing Trends in 40 Minutes
A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.