As more and more marketing trends point to consumers wanting to have a personal connection to a brand, it's easy to understand how storytelling strategies can achieve that goal. However, as brands hear about the power of story, it can generate questions like:
Author and Storytelling Coach Park Howell joins me today to discuss specific approaches businesses can take to infuse storytelling into their marketing. We'll discuss how to evolve existing content into a compelling story structure and how to create stories that make meaningful connections to your audience. Park's website: BusinessofStory.com Park's books: Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand The Narrative Gym for Business Park's Courses: And, But, Therefore Short Courses Park on Social Media:
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Many of the content marketing rules of today's consumers apply to website design and messaging.
Studies show that consumers will make quick judgments about your company based on website design. Clint Mally helps his clients build Squarespace websites that help grow their businesses. He brings an impactful combination of content marketing and web design knowledge that provides companies with a formula for creating meaningful experiences for the user. Join us as we go beyond the basics and dive deeper into a design strategy that fulfills the expectations of your audience. You'll learn design tips and get new ideas to help you optimize your website through a focus on people.
Clint's website - ClintMally.com
Clint's podcast - The School of Content Clint on LinkedIn - https://www.linkedin.com/in/clintmally/ SWEOR - First Impressions Study Tech Radar - Websites at 30 
If you're relying on the same type of content in your marketing strategy, you are likely missing out on several opportunities to connect with your audience. Not everyone likes to read content or watch a video, and consumers create their own buyer's journey. So, what can companies do to remix their content in ways that boost results and beat the competition?
A. Lee Judge (CMO and Co-Founder of Content Monsta) helps companies create engaging audio and video content that can connect with different audience personas at different points in their buyer journeys. His combined experience in content strategy and sales/marketing/customer service alignment plays a significant role in helping his clients. He's joining us today to discuss what it means to remix content, why multiple departments have to work together and how a comprehensive approach to content can generate new opportunities. Check out Lee's company - Content Monsta and his website ALeeJudge.com Listen to the Business of Marketing Podcast Find out more about Riverside FM for audio and video podcasting 
When consumers don't like something, they rebel against it. When they do, companies have had to change how they communicate with them. Once the internet and social media entered our lives, another rebellion began.
Now, consumers do everything to avoid ads - block, fast forward, mute and pay extra. So, what are companies supposed to now, and why are some not willing to change? Globally recognized keynote speaker, author and university teacher Mark Schaefer wrote about these questions and challenges in his book Marketing Rebellion: The Most Human Company Wins. On today's show, he'll talk about what it means to be a "human" company that remains relevant in today's radically-changing times. Marketing Rebellion Mark's latest book - Cumulative Advantage Case Study - The Most Human Commercial Wins Instagram: No Longer a Square-Photo Sharing App 
If simply posting and automating is all you had to do to maximize success in social media, there would be no such thing as social media experts or conferences. This episode of the podcast wouldn't even need to exist.
While social media does take more effort today, most of that effort should be something you want to do anyway - communicate with your audience and build relationships with them. Not to mention, platforms are developing new ways to communicate through audio and video. They've made it easier than it was ten years ago. Christine Gritmon is a brand consultant, social media trainer, and speaker tasked with developing Social Media Pulse - an extensive online community for social media managers, experts, insiders, and more. She joins us today to discuss what it means to give more and get more out of social media. Christine Gritmon's website Sign Up for Social Media Pulse Social Media Pulse on Twitter Social Media Pulse on LinkedIn Social Media Pulse on Facebook Agorapulse Learn more about LinkedIn Audio Events Buffer: Social Media Engagement & How to Do it Well How social media commitments can eat you alive 
Message Points is an additional podcast in the Get the Message podcast feed designed to provide you with additional value by sharing quick quotes, links, blogs, articles and ideas from various thought leaders and resources.
This first entry is about cutting the common but unnecessary elements from your content, getting more out of Twitter and discussing the future impact of marketing trends. Links from this podcast: Scott Frothingham's LinkedIn Post on cutting the crap Rob Biesenback's Grab Them Like Gladwell blog Corinna Keefe's article on the features of Twitter for Professionals Mark Schaefer and Mathew Sweezy discuss 15 Marketing Trends in 40 Minutes |
PodcastA person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content. Archives
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