Many of the content marketing rules of today's consumers apply to website design and messaging.
Studies show that consumers will make quick judgments about your company based on website design. Clint Mally helps his clients build Squarespace websites that help grow their businesses. He brings an impactful combination of content marketing and web design knowledge that provides companies with a formula for creating meaningful experiences for the user. Join us as we go beyond the basics and dive deeper into a design strategy that fulfills the expectations of your audience. You'll learn design tips and get new ideas to help you optimize your website through a focus on people.
Clint's website - ClintMally.com
Clint's podcast - The School of Content Clint on LinkedIn - https://www.linkedin.com/in/clintmally/ SWEOR - First Impressions Study Tech Radar - Websites at 30
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Today's episode of Message Points is all about disconnects and how to solve them. For example, there is a disconnect between the common beliefs about SEO and what's happening today. Many brands believe people follow them on social media because of their great content, but that isn't entirely true. Communicating the same way with everyone can cause a disconnect between you and your audience. And asking the wrong interview questions can disengage your podcast audience and your guest.
Morgan Hines on robotic-sounding messages Andy Crestodina on why people follow and share on social media Sara L. Parker on the New SEO for SaaS Tofe Evans shares five bad podcast interview questions 
We spend a lot of time talking about engagement, conversation and inspiration on the digital side of marketing, but what about face-to-face interactions? When you think about it, they involve breaking some of the same barriers that exist in digital interactions:
So, what does it take today to maximize engagement success in a presentation, a sales meeting, a virtual session or an exhibitor booth conversation? Anders Boulanger is the CEO of Engagify - a company that helps marketing teams capture and hold attention through conversations and presentations. He is also the Founder and CEO of Infotainers, which features a team of professionals that help people generate persuasive dialogue at marketing events. He'll talk to us about how we have to approach in-person communication to succeed in some of our most critical business engagements. Engagify website Anders on LinkedIn Forbes: Brands Need to Step Up Their Game to Win Over Millennials Forbes: With Brand Loyalty Fading, Customer Experiences Now Determine Business Fate 
What can the architecture space teach us about building a company with a healthy culture that inspires its employees and a customer-centric message that resonates with its employees?
Jeff Echols knows the answers, and they include leading and communication from a place of empathy, not ego. It involves choosing the right words to tell your story and deliver your message. You also have to really define what it means to differentiate yourself in your industry and know what customers are saying about you when you're "not in the room." In this episode, we discuss these concepts and more, including:
Jeff on LinkedIn
Jeff's website - echoEngagement Podcast - Context and Clarity Podcast - Build Your Brand Book: The Loyalist Team MIT Sloane Management on Broken Culture Syndrome |
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