We spend a lot of time talking about engagement, conversation and inspiration on the digital side of marketing, but what about face-to-face interactions? When you think about it, they involve breaking some of the same barriers that exist in digital interactions:
So, what does it take today to maximize engagement success in a presentation, a sales meeting, a virtual session or an exhibitor booth conversation?
Anders Boulanger is the CEO of Engagify - a company that helps marketing teams capture and hold attention through conversations and presentations. He is also the Founder and CEO of Infotainers, which features a team of professionals that help people generate persuasive dialogue at marketing events.
He'll talk to us about how we have to approach in-person communication to succeed in some of our most critical business engagements.
Anders on LinkedIn
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When consumers don't like something, they rebel against it. When they do, companies have had to change how they communicate with them. Once the internet and social media entered our lives, another rebellion began.
Now, consumers do everything to avoid ads - block, fast forward, mute and pay extra. So, what are companies supposed to now, and why are some not willing to change?
Globally recognized keynote speaker, author and university teacher Mark Schaefer wrote about these questions and challenges in his book Marketing Rebellion: The Most Human Company Wins. On today's show, he'll talk about what it means to be a "human" company that remains relevant in today's radically-changing times.
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A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.