Communication Architecture with Jeff Echols

What can the architecture space teach us about building a company with a healthy culture that inspires its employees and a customer-centric message that resonates with its employees?

Jeff Echols knows the answers, and they include leading and communication from a place of empathy, not ego. It involves choosing the right words to tell your story and deliver your message. You also have to really define what it means to differentiate yourself in your industry and know what customers are saying about you when you're "not in the room."
​In this episode, we discuss these concepts and more, including:

• Can the internal company culture impact the effectiveness of marketing and communications?
• How does a triangle represent a strong company structure?
• Can an employee "fire" a manager?
• How can attempts to stand out backfire or fall flat?

Jeff on LinkedIn
Jeff's website - echoEngagement
Podcast - Context and Clarity 
Podcast - Build Your Brand 

Book: The Loyalist Team
MIT Sloane Management on Broken Culture Syndrome