When was the last time you sent your competition a nice message on social media?

A few days ago? A few weeks ago? Never?

Research shows you might want to consider some nice messages to your competition, and if it's genuine - it could lead to a boost in sales.

When was the last time you shared content from your competition in your content? You may think that's an automatic opportunity killer, but it's not.

Trends in digital marketing are changing, and you have to adapt, but you also have to adjust to the changing world around it. You have to find seams of opportunity to remain relentlessly relevant. Not doing so could lead to irrelevance.

If you host a podcast, do you talk like yourself or like someone else? Hopefully, you don't "talk" like a broadcaster and annoy your listeners.

Learn more about these topics in today's episode of Message Points.

The Twix and KitKat Study - Befriending the Enemy

Neil Patel - Should You Link Out to Your Competition?

Mark Schaefer - Ted Talk: How to be Relentlessly Relevant

Podcast Allies - Don't be a News Anchor, Unless You Host a News Show

If you're relying on the same type of content in your marketing strategy, you are likely missing out on several opportunities to connect with your audience. Not everyone likes to read content or watch a video, and consumers create their own buyer's journey. So, what can companies do to remix their content in ways that boost results and beat the competition?

A. Lee Judge (CMO and Co-Founder of Content Monsta) helps companies create engaging audio and video content that can connect with different audience personas at different points in their buyer journeys. His combined experience in content strategy and sales/marketing/customer service alignment plays a significant role in helping his clients.

He's joining us today to discuss what it means to remix content, why multiple departments have to work together and how a comprehensive approach to content can generate new opportunities.

Check out Lee's company - Content Monsta and his website ALeeJudge.com​

Listen to the Business of Marketing Podcast

Find out more about Riverside FM for audio and video podcasting

Today's episode of Message Points is all about disconnects and how to solve them. For example, there is a disconnect between the common beliefs about SEO and what's happening today. Many brands believe people follow them on social media because of their great content, but that isn't entirely true. Communicating the same way with everyone can cause a disconnect between you and your audience. And asking the wrong interview questions can disengage your podcast audience and your guest.

Morgan Hines on robotic-sounding messages
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Andy Crestodina on why people follow and share on social media

Sara L. Parker on the New SEO for SaaS

Tofe Evans shares five bad podcast interview questions

It's another edition of Message Points, and this week it's all about engagements, customers, podcasts and more. Why is LinkedIn better without a CTA? What does learning math in school have to do with making a sales pitch? What is YouTube thinking about now? How much more awareness do CMOs need these days?

All these answers and more come from today's insights:

Beau Brooks on what math class and sales pitches have in common

Laura L. Bernhard has removed CTAs from her LinkedIn posts

What a YouTube podcast page might look like

Lynne Capozzi explains Why Markets Are the New 'M' in CMO

How big is video in the world of marketing?

It's huge.

​So huge more social media platforms are adjusting their algorithms to empower creators and engage audiences.

However, podcasts are making an impact as well.

In fact, YouTube is a popular hub for podcast discovery, and podcasters are developing ways to create shows in a video and audio format. 

​In this show, you hear about:

YouGov's Global Media Report
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Insights from Michael Stelzner's keynote from Social Media Marketing World

Insights from Sean Cannell's presentation from Social Media Marketing World

An article from Castos outlining Four Ways to Create a Video Podcast (shared on LinkedIn from Mathew Passy.

An interview with me on Leverage Your Podcast about creating a podcast that stands out.

In this short introductory episode, Scott shares some information about his background and how it applies to the content and conversations featured on the podcast.

What is happening in the world of marketing, content and leadership that makes a podcast like Get the Message Necessary?

What does it mean to EVOLVE communication?

What can you expect from guest interviews?

Those answers and more are found in this introduction.