Today's episode of Message Points is all about disconnects and how to solve them. For example, there is a disconnect between the common beliefs about SEO and what's happening today. Many brands believe people follow them on social media because of their great content, but that isn't entirely true. Communicating the same way with everyone can cause a disconnect between you and your audience. And asking the wrong interview questions can disengage your podcast audience and your guest.
Morgan Hines on robotic-sounding messages
Andy Crestodina on why people follow and share on social media
Sara L. Parker on the New SEO for SaaS
Tofe Evans shares five bad podcast interview questions
A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.