SCOTT MURRAY: MARKETING & COMMUNICATION
  • Home
  • About Me
    • Who I Help
  • Resources
    • Blog
    • Podcast
  • About Sparketers
    • Sparketer Trends
    • Strategies
  • Speaking
  • Contact
  • Home
  • About Me
    • Who I Help
  • Resources
    • Blog
    • Podcast
  • About Sparketers
    • Sparketer Trends
    • Strategies
  • Speaking
  • Contact
Search

Message Points: SEO and Social Disconnects

4/25/2022

0 Comments

 
Picture
Today's episode of Message Points is all about disconnects and how to solve them. For example, there is a disconnect between the common beliefs about SEO and what's happening today. Many brands believe people follow them on social media because of their great content, but that isn't entirely true. Communicating the same way with everyone can cause a disconnect between you and your audience. And asking the wrong interview questions can disengage your podcast audience and your guest.

Morgan Hines on robotic-sounding messages
​
Andy Crestodina on why people follow and share on social media

Sara L. Parker on the New SEO for SaaS

Tofe Evans shares five bad podcast interview questions
0 Comments

Social Media That's Worth the Effort with Christine Gritmon

2/28/2022

0 Comments

 
Picture
If simply posting and automating is all you had to do to maximize success in social media, there would be no such thing as social media experts or conferences. This episode of the podcast wouldn't even need to exist.

While social media does take more effort today, most of that effort should be something you want to do anyway - communicate with your audience and build relationships with them. Not to mention, platforms are developing new ways to communicate through audio and video. They've made it easier than it was ten years ago.

Christine Gritmon is a brand consultant, social media trainer, and speaker tasked with developing Social Media Pulse - an extensive online community for social media managers, experts, insiders, and more.

She joins us today to discuss what it means to give more and get more out of social media.

Christine Gritmon's website

Sign Up for Social Media Pulse

Social Media Pulse on Twitter​

​Social Media Pulse on LinkedIn
​
Social Media Pulse on Facebook
​

​Agorapulse


Learn more about LinkedIn Audio Events

Buffer: Social Media Engagement & How to Do it Well

How social media commitments can eat you alive
0 Comments

Message Points: Cut the Crap

2/14/2022

0 Comments

 
Picture
Message Points is an additional podcast in the Get the Message podcast feed designed to provide you with additional value by sharing quick quotes, links, blogs, articles and ideas from various thought leaders and resources.

This first entry is about cutting the common but unnecessary elements from your content,  getting more out of Twitter and discussing the future impact of marketing trends.

Links from this podcast:
​
Scott Frothingham's LinkedIn Post on cutting the crap

Rob Biesenback's Grab Them Like Gladwell blog

Corinna Keefe's article on the features of Twitter for Professionals 

​Mark Schaefer and Mathew Sweezy discuss 15 Marketing Trends in 40 Minutes
0 Comments

Digital Pollution vs. Human Connection with Ethan Beute

1/10/2022

0 Comments

 
Picture

What is digital pollution, and why is there so much in our digital world? How do you know whether you're contributing to it? Human-centered communication is the key to solving it for your business.

Wall Street Journal Best-Selling Author Ethan Beute talks about his new book Human-Centered Communication: A Business Case Against Digital Pollution and explains some of the characteristics, trends and impacts of digital pollution in contemporary marketing practices.

Some of the insights discussed include:
  • Whether digital pollution be caused unintentionally.
  • How digital pollution can ruin our most important messages.
  • What digital pollution looks like in marketing emails, social media and other content.
  • How elements of basic human psychology help us understand interpretations of messages.

​Join us for this human-centered discussion and learn more.
You can get the book Human-Centered Communication: A Business Case Against Digital Pollution on Amazon

The trailer for BombBomb's documentary series on Digital Pollution.


Ethan's other book - Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience

Learn more about Ethan's Company BombBomb

You can hear Ethan on The Customer Experience Podcast

Connect with Ehtan on Twitter and LinkedIn

Ethan also recommends the book Can You Hear Me by Nick Morgan
0 Comments

    Podcast

    A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.

    Archives

    May 2022
    April 2022
    March 2022
    February 2022
    January 2022

    Categories

    All
    A/B Testing
    A. Lee Judge
    Blogging
    Chris Clews
    Chris Dayley
    Christine Gritmon
    Clint Mally
    Company Culture
    Content Marketing
    Content Strategy
    Customer Communication
    Customers
    Digital Pollution
    Email Marketing
    Empathy
    Engagement
    Ethan Beute
    Exhibitor Floor
    Human Companies
    Jeff Echols
    Leadership
    LinkedIn
    Mark Schaefer
    Messaging
    Podcasting
    Prospects
    Public Speaking
    Repurposed Content
    Sales
    Sales Meeting
    SEO
    Social Media
    Staying Relevant
    Storytelling
    Target Audience
    The 80s
    Traditional Marketing
    Twitter
    Video Marketing
    Website Content
    Your Competition
    YouTube

    RSS Feed

LET'S CONNECT!
​
1-800-842-1123
  • Home
  • About Me
    • Who I Help
  • Resources
    • Blog
    • Podcast
  • About Sparketers
    • Sparketer Trends
    • Strategies
  • Speaking
  • Contact