Today's episode of Message Points is all about disconnects and how to solve them. For example, there is a disconnect between the common beliefs about SEO and what's happening today. Many brands believe people follow them on social media because of their great content, but that isn't entirely true. Communicating the same way with everyone can cause a disconnect between you and your audience. And asking the wrong interview questions can disengage your podcast audience and your guest.
Morgan Hines on robotic-sounding messages
Andy Crestodina on why people follow and share on social media
Sara L. Parker on the New SEO for SaaS
Tofe Evans shares five bad podcast interview questions
If simply posting and automating is all you had to do to maximize success in social media, there would be no such thing as social media experts or conferences. This episode of the podcast wouldn't even need to exist.
While social media does take more effort today, most of that effort should be something you want to do anyway - communicate with your audience and build relationships with them. Not to mention, platforms are developing new ways to communicate through audio and video. They've made it easier than it was ten years ago.
Christine Gritmon is a brand consultant, social media trainer, and speaker tasked with developing Social Media Pulse - an extensive online community for social media managers, experts, insiders, and more.
She joins us today to discuss what it means to give more and get more out of social media.
Christine Gritmon's website
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Social Media Pulse on Twitter
Social Media Pulse on LinkedIn
Social Media Pulse on Facebook
Learn more about LinkedIn Audio Events
Buffer: Social Media Engagement & How to Do it Well
How social media commitments can eat you alive
Message Points is an additional podcast in the Get the Message podcast feed designed to provide you with additional value by sharing quick quotes, links, blogs, articles and ideas from various thought leaders and resources.
This first entry is about cutting the common but unnecessary elements from your content, getting more out of Twitter and discussing the future impact of marketing trends.
Links from this podcast:
Scott Frothingham's LinkedIn Post on cutting the crap
Rob Biesenback's Grab Them Like Gladwell blog
Corinna Keefe's article on the features of Twitter for Professionals
Mark Schaefer and Mathew Sweezy discuss 15 Marketing Trends in 40 Minutes
What is digital pollution, and why is there so much in our digital world? How do you know whether you're contributing to it? Human-centered communication is the key to solving it for your business.
Wall Street Journal Best-Selling Author Ethan Beute talks about his new book Human-Centered Communication: A Business Case Against Digital Pollution and explains some of the characteristics, trends and impacts of digital pollution in contemporary marketing practices.
Some of the insights discussed include:
Join us for this human-centered discussion and learn more.
You can get the book Human-Centered Communication: A Business Case Against Digital Pollution on Amazon
The trailer for BombBomb's documentary series on Digital Pollution.
Ethan's other book - Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience
Learn more about Ethan's Company BombBomb
You can hear Ethan on The Customer Experience Podcast
Connect with Ehtan on Twitter and LinkedIn
Ethan also recommends the book Can You Hear Me by Nick Morgan
A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.