SCOTT MURRAY: MARKETING & COMMUNICATION
  • Home
  • About Me
    • Who I Help
  • Resources
    • Blog
    • Podcast
  • About Sparketers
    • Sparketer Trends
    • Strategies
  • Speaking
  • Contact
  • Home
  • About Me
    • Who I Help
  • Resources
    • Blog
    • Podcast
  • About Sparketers
    • Sparketer Trends
    • Strategies
  • Speaking
  • Contact
Search

Why the Most Human Company Wins with Mark Schaefer

3/21/2022

0 Comments

 
Picture
When consumers don't like something, they rebel against it. When they do, companies have had to change how they communicate with them. Once the internet and social media entered our lives, another rebellion began.

Now, consumers do everything to avoid ads - block, fast forward, mute and pay extra. So, what are companies supposed to now, and why are some not willing to change?

Globally recognized keynote speaker, author and university teacher Mark Schaefer wrote about these questions and challenges in his book Marketing Rebellion: The Most Human Company Wins. On today's show, he'll talk about what it means to be a "human" company that remains relevant in today's radically-changing times.

Marketing Rebellion

Mark's latest  book - Cumulative Advantage

Case Study - The Most Human Commercial Wins

​Instagram: No Longer a Square-Photo Sharing App
0 Comments

    Podcast

    A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.

    Archives

    May 2022
    April 2022
    March 2022
    February 2022
    January 2022

    Categories

    All
    A/B Testing
    A. Lee Judge
    Blogging
    Chris Clews
    Chris Dayley
    Christine Gritmon
    Clint Mally
    Company Culture
    Content Marketing
    Content Strategy
    Customer Communication
    Customers
    Digital Pollution
    Email Marketing
    Empathy
    Engagement
    Ethan Beute
    Exhibitor Floor
    Human Companies
    Jeff Echols
    Leadership
    LinkedIn
    Mark Schaefer
    Messaging
    Podcasting
    Prospects
    Public Speaking
    Repurposed Content
    Sales
    Sales Meeting
    SEO
    Social Media
    Staying Relevant
    Storytelling
    Target Audience
    The 80s
    Traditional Marketing
    Twitter
    Video Marketing
    Website Content
    Your Competition
    YouTube

    RSS Feed

LET'S CONNECT!
​
1-800-842-1123
  • Home
  • About Me
    • Who I Help
  • Resources
    • Blog
    • Podcast
  • About Sparketers
    • Sparketer Trends
    • Strategies
  • Speaking
  • Contact