As more and more marketing trends point to consumers wanting to have a personal connection to a brand, it's easy to understand how storytelling strategies can achieve that goal. However, as brands hear about the power of story, it can generate questions like:
Author and Storytelling Coach Park Howell joins me today to discuss specific approaches businesses can take to infuse storytelling into their marketing. We'll discuss how to evolve existing content into a compelling story structure and how to create stories that make meaningful connections to your audience.
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand
The Narrative Gym for Business
And, But, Therefore Short Courses
Park on Social Media:
Message Points is an additional podcast in the Get the Message podcast feed designed to provide you with additional value by sharing quick quotes, links, blogs, articles and ideas from various thought leaders and resources.
This first entry is about cutting the common but unnecessary elements from your content, getting more out of Twitter and discussing the future impact of marketing trends.
Links from this podcast:
Scott Frothingham's LinkedIn Post on cutting the crap
Rob Biesenback's Grab Them Like Gladwell blog
Corinna Keefe's article on the features of Twitter for Professionals
Mark Schaefer and Mathew Sweezy discuss 15 Marketing Trends in 40 Minutes
A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.