If you're relying on the same type of content in your marketing strategy, you are likely missing out on several opportunities to connect with your audience. Not everyone likes to read content or watch a video, and consumers create their own buyer's journey. So, what can companies do to remix their content in ways that boost results and beat the competition?

A. Lee Judge (CMO and Co-Founder of Content Monsta) helps companies create engaging audio and video content that can connect with different audience personas at different points in their buyer journeys. His combined experience in content strategy and sales/marketing/customer service alignment plays a significant role in helping his clients.

He's joining us today to discuss what it means to remix content, why multiple departments have to work together and how a comprehensive approach to content can generate new opportunities.

Check out Lee's company - Content Monsta and his website ALeeJudge.com​

Listen to the Business of Marketing Podcast

Find out more about Riverside FM for audio and video podcasting

What can the architecture space teach us about building a company with a healthy culture that inspires its employees and a customer-centric message that resonates with its employees?

Jeff Echols knows the answers, and they include leading and communication from a place of empathy, not ego. It involves choosing the right words to tell your story and deliver your message. You also have to really define what it means to differentiate yourself in your industry and know what customers are saying about you when you're "not in the room."
​In this episode, we discuss these concepts and more, including:

• Can the internal company culture impact the effectiveness of marketing and communications?
• How does a triangle represent a strong company structure?
• Can an employee "fire" a manager?
• How can attempts to stand out backfire or fall flat?

Jeff on LinkedIn
Jeff's website - echoEngagement
Podcast - Context and Clarity 
Podcast - Build Your Brand 

Book: The Loyalist Team
MIT Sloane Management on Broken Culture Syndrome

What is digital pollution, and why is there so much in our digital world? How do you know whether you're contributing to it? Human-centered communication is the key to solving it for your business.

Wall Street Journal Best-Selling Author Ethan Beute talks about his new book Human-Centered Communication: A Business Case Against Digital Pollution and explains some of the characteristics, trends and impacts of digital pollution in contemporary marketing practices.

Some of the insights discussed include:

• Whether digital pollution be caused unintentionally.
• How digital pollution can ruin our most important messages.
• What digital pollution looks like in marketing emails, social media and other content.
• How elements of basic human psychology help us understand interpretations of messages.

​Join us for this human-centered discussion and learn more.

You can get the book Human-Centered Communication: A Business Case Against Digital Pollution on Amazon

The trailer for BombBomb's documentary series on Digital Pollution.

Ethan's other book - Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience

Learn more about Ethan's Company BombBomb

You can hear Ethan on The Customer Experience Podcast

Connect with Ehtan on Twitter and LinkedIn

Ethan also recommends the book Can You Hear Me by Nick Morgan