The concepts of words and images generating meaningful impact aren't new, but in this episode of Message Points, I'm providing some resources to elevate its context.
When it comes to visuals, I'm sharing a great post about the ways you can incorporate them into email subject lines, search results, social media, webinar registrations and more.
I talk to people a lot about headlines and copy that doesn't sound too generic or common. Some interpret that to mean that the copy needs to be overly creative or spun in a unique way. However, I talk about a video showing how you can actually say the same thing - only differently - and generate an unstoppable emotional response.
It doesn't do you any good to be on a social media platform that doesn't connect to your business or audience. A recent LinkedIn post demonstrates this fact by sharing some of the big trending topics on LinkedIn.
Finally, I was thrilled to contribute to a comprehensive LinkedIn Business resource produced by two excellent and insightful experts. It's a resource that provides you with impactful words, visuals and more.
Orbit Media Studios - 13 Ways Marketing Visuals Can Unlock Results Everywhere (Email, SEO, PR, Social and Lead Generation)
The Power of Words Video:
Linkedin Post - What people are searching for on Pinterest
LinkedIn Business - LinkedIn For Business Marketing: 6 Steps To Crushing Your LinkedIn Game
If you're relying on the same type of content in your marketing strategy, you are likely missing out on several opportunities to connect with your audience. Not everyone likes to read content or watch a video, and consumers create their own buyer's journey. So, what can companies do to remix their content in ways that boost results and beat the competition?
A. Lee Judge (CMO and Co-Founder of Content Monsta) helps companies create engaging audio and video content that can connect with different audience personas at different points in their buyer journeys. His combined experience in content strategy and sales/marketing/customer service alignment plays a significant role in helping his clients.
He's joining us today to discuss what it means to remix content, why multiple departments have to work together and how a comprehensive approach to content can generate new opportunities.
Check out Lee's company - Content Monsta and his website ALeeJudge.com
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How big is video in the world of marketing?
So huge more social media platforms are adjusting their algorithms to empower creators and engage audiences.
However, podcasts are making an impact as well.
In fact, YouTube is a popular hub for podcast discovery, and podcasters are developing ways to create shows in a video and audio format.
In this show, you hear about:
YouGov's Global Media Report
Insights from Michael Stelzner's keynote from Social Media Marketing World
Insights from Sean Cannell's presentation from Social Media Marketing World
An article from Castos outlining Four Ways to Create a Video Podcast (shared on LinkedIn from Mathew Passy.
An interview with me on Leverage Your Podcast about creating a podcast that stands out.
What is digital pollution, and why is there so much in our digital world? How do you know whether you're contributing to it? Human-centered communication is the key to solving it for your business.
Wall Street Journal Best-Selling Author Ethan Beute talks about his new book Human-Centered Communication: A Business Case Against Digital Pollution and explains some of the characteristics, trends and impacts of digital pollution in contemporary marketing practices.
Some of the insights discussed include:
Join us for this human-centered discussion and learn more.
You can get the book Human-Centered Communication: A Business Case Against Digital Pollution on Amazon
The trailer for BombBomb's documentary series on Digital Pollution.
Ethan's other book - Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience
Learn more about Ethan's Company BombBomb
You can hear Ethan on The Customer Experience Podcast
Connect with Ehtan on Twitter and LinkedIn
Ethan also recommends the book Can You Hear Me by Nick Morgan
A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.