As more and more marketing trends point to consumers wanting to have a personal connection to a brand, it's easy to understand how storytelling strategies can achieve that goal. However, as brands hear about the power of story, it can generate questions like:
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• I can't tell an epic narrative, so what do I do?
• What's a simple formula I can use in multiple areas of marketing?
• How do I apply that to my industry?

Author and Storytelling Coach Park Howell joins me today to discuss specific approaches businesses can take to infuse storytelling into their marketing. We'll discuss how to evolve existing content into a compelling story structure and how to create stories that make meaningful connections to your audience.

Park's website:
BusinessofStory.com

Park's books:
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business

Park's Courses:
And, But, Therefore Short Courses

Park on Social Media:
LinkedIn
Facebook
Twitter
Instagram

Many of the content marketing rules of today's consumers apply to website design and messaging.

Studies show that consumers will make quick judgments about your company based on website design.

Clint Mally helps his clients build Squarespace websites that help grow their businesses. He brings an impactful combination of content marketing and web design knowledge that provides companies with a formula for creating meaningful experiences for the user.

Join us as we go beyond the basics and dive deeper into a design strategy that fulfills the expectations of your audience. You'll learn design tips and get new ideas to help you optimize your website through a focus on people.

Clint's website - ClintMally.com
Clint's podcast - The School of Content
Clint on LinkedIn - https://www.linkedin.com/in/clintmally/

SWEOR  - First Impressions Study
Tech Radar - Websites at 30

Every marketer knows about A/B testing. It's one of the key ways to learn about our customers and prospects. We can test different variations of content and see which ones generate the best responses.
Yet, several marketers don't utilize this practice on their websites. Chris Dayley would tell you that's not only a mistake, but a missed opportunity. In his career, he's witnessed several tests that provided surprising results.

• Sometimes it's a color or word choice that makes a difference.
• Other times, a common strategy or content idea didn't work.
• There are even times when a different content order performed better (image, reviews, CTA, "Buy" button)

Consumers want an experience that provides answers, value and ease. How does that look to your audience?

​Chris shares his process and ideas for website A/B testing on today's show

Chris's website -  Smart CRO 

Chris on LinkedIn

The Evolution of Marketing