Many of the content marketing rules of today's consumers apply to website design and messaging.
Studies show that consumers will make quick judgments about your company based on website design.
Clint Mally helps his clients build Squarespace websites that help grow their businesses. He brings an impactful combination of content marketing and web design knowledge that provides companies with a formula for creating meaningful experiences for the user.
Join us as we go beyond the basics and dive deeper into a design strategy that fulfills the expectations of your audience. You'll learn design tips and get new ideas to help you optimize your website through a focus on people.
Every marketer knows about A/B testing. It's one of the key ways to learn about our customers and prospects. We can test different variations of content and see which ones generate the best responses.
Yet, several marketers don't utilize this practice on their websites. Chris Dayley would tell you that's not only a mistake, but a missed opportunity. In his career, he's witnessed several tests that provided surprising results.
Chris shares his process and ideas for website A/B testing on today's show
A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.