Message Points: Being Nice Literally Pays Off

When was the last time you sent your competition a nice message on social media?

A few days ago? A few weeks ago? Never?

Research shows you might want to consider some nice messages to your competition, and if it's genuine - it could lead to a boost in sales.

When was the last time you shared content from your competition in your content? You may think that's an automatic opportunity killer, but it's not.

Trends in digital marketing are changing, and you have to adapt, but you also have to adjust to the changing world around it. You have to find seams of opportunity to remain relentlessly relevant. Not doing so could lead to irrelevance.

If you host a podcast, do you talk like yourself or like someone else? Hopefully, you don't "talk" like a broadcaster and annoy your listeners.

Learn more about these topics in today's episode of Message Points.

The Twix and KitKat Study - Befriending the Enemy

Neil Patel - Should You Link Out to Your Competition?

Mark Schaefer - Ted Talk: How to be Relentlessly Relevant

Podcast Allies - Don't be a News Anchor, Unless You Host a News Show