It's another edition of Message Points, and this week it's all about engagements, customers, podcasts and more. Why is LinkedIn better without a CTA? What does learning math in school have to do with making a sales pitch? What is YouTube thinking about now? How much more awareness do CMOs need these days?
All these answers and more come from today's insights: Beau Brooks on what math class and sales pitches have in common Laura L. Bernhard has removed CTAs from her LinkedIn posts What a YouTube podcast page might look like Lynne Capozzi explains Why Markets Are the New 'M' in CMO
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Every marketer knows about A/B testing. It's one of the key ways to learn about our customers and prospects. We can test different variations of content and see which ones generate the best responses.
Yet, several marketers don't utilize this practice on their websites. Chris Dayley would tell you that's not only a mistake, but a missed opportunity. In his career, he's witnessed several tests that provided surprising results.
Chris shares his process and ideas for website A/B testing on today's show 
How big is video in the world of marketing?
It's huge. So huge more social media platforms are adjusting their algorithms to empower creators and engage audiences. However, podcasts are making an impact as well. In fact, YouTube is a popular hub for podcast discovery, and podcasters are developing ways to create shows in a video and audio format. In this show, you hear about: YouGov's Global Media Report Insights from Michael Stelzner's keynote from Social Media Marketing World Insights from Sean Cannell's presentation from Social Media Marketing World An article from Castos outlining Four Ways to Create a Video Podcast (shared on LinkedIn from Mathew Passy. An interview with me on Leverage Your Podcast about creating a podcast that stands out. 
When consumers don't like something, they rebel against it. When they do, companies have had to change how they communicate with them. Once the internet and social media entered our lives, another rebellion began.
Now, consumers do everything to avoid ads - block, fast forward, mute and pay extra. So, what are companies supposed to now, and why are some not willing to change? Globally recognized keynote speaker, author and university teacher Mark Schaefer wrote about these questions and challenges in his book Marketing Rebellion: The Most Human Company Wins. On today's show, he'll talk about what it means to be a "human" company that remains relevant in today's radically-changing times. Marketing Rebellion Mark's latest book - Cumulative Advantage Case Study - The Most Human Commercial Wins Instagram: No Longer a Square-Photo Sharing App 
When it comes to your content creation or strategy, doing it better than others isn't enough - differentiating yourself in meaningful and impactful ways will make a more significan impact.
In today's Message Points Podcast, you'll find effective ways to stand out and provide value in podcasting, LinkedIn and content strategy. You'll also get insights on Twitter accounts that generate big followings and communication that creates connections with an audience. Links from this podcast: Erika Heald's Twitter Chat about Creating a Marketing Podcast with Teresa Heath-Wareing TJ Bruno's LinkedIn Post featuring three key points from Marcus Sheridan's presentation at B2B Marketing Exchange Mandy McEwen's video about The Secret to Making Your Business Stand Out on LinkedIn Andy Crestodina's insightful article about How to Get More Twitter Followers Jessika Phillips inspiring article about Creating Connections Through Content 
If simply posting and automating is all you had to do to maximize success in social media, there would be no such thing as social media experts or conferences. This episode of the podcast wouldn't even need to exist.
While social media does take more effort today, most of that effort should be something you want to do anyway - communicate with your audience and build relationships with them. Not to mention, platforms are developing new ways to communicate through audio and video. They've made it easier than it was ten years ago. Christine Gritmon is a brand consultant, social media trainer, and speaker tasked with developing Social Media Pulse - an extensive online community for social media managers, experts, insiders, and more. She joins us today to discuss what it means to give more and get more out of social media. Christine Gritmon's website Sign Up for Social Media Pulse Social Media Pulse on Twitter Social Media Pulse on LinkedIn Social Media Pulse on Facebook Agorapulse Learn more about LinkedIn Audio Events Buffer: Social Media Engagement & How to Do it Well How social media commitments can eat you alive 
Message Points is an additional podcast in the Get the Message podcast feed designed to provide you with additional value by sharing quick quotes, links, blogs, articles and ideas from various thought leaders and resources.
This first entry is about cutting the common but unnecessary elements from your content, getting more out of Twitter and discussing the future impact of marketing trends. Links from this podcast: Scott Frothingham's LinkedIn Post on cutting the crap Rob Biesenback's Grab Them Like Gladwell blog Corinna Keefe's article on the features of Twitter for Professionals Mark Schaefer and Mathew Sweezy discuss 15 Marketing Trends in 40 Minutes 
Sometimes valuable lessons come from unexpected places - like 80s movies. After a scene from The Breakfast Club inspired Chris Clews to reflect on his life, he discovered several other lessons hidden in movies from the 1980s.
Today, he talks to companies of all sizes about the "hidden" insights into leadership and communication found in Goonies, Roadhouse, Coming to America, Fast Times at Ridgemont High and more. On today's show, Chris talks about his journey from a John Bender quote to a career in applying 80s pop culture in the workplace. Chris Clews's Website Chris's book series -What 80s Pop Culture Teaches Us About Today's Workplace 
What can the architecture space teach us about building a company with a healthy culture that inspires its employees and a customer-centric message that resonates with its employees?
Jeff Echols knows the answers, and they include leading and communication from a place of empathy, not ego. It involves choosing the right words to tell your story and deliver your message. You also have to really define what it means to differentiate yourself in your industry and know what customers are saying about you when you're "not in the room." In this episode, we discuss these concepts and more, including:
Jeff on LinkedIn
Jeff's website - echoEngagement Podcast - Context and Clarity Podcast - Build Your Brand Book: The Loyalist Team MIT Sloane Management on Broken Culture Syndrome 
What is digital pollution, and why is there so much in our digital world? How do you know whether you're contributing to it? Human-centered communication is the key to solving it for your business.
Wall Street Journal Best-Selling Author Ethan Beute talks about his new book Human-Centered Communication: A Business Case Against Digital Pollution and explains some of the characteristics, trends and impacts of digital pollution in contemporary marketing practices. Some of the insights discussed include:
Join us for this human-centered discussion and learn more.
You can get the book Human-Centered Communication: A Business Case Against Digital Pollution on Amazon
The trailer for BombBomb's documentary series on Digital Pollution. Ethan's other book - Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience Learn more about Ethan's Company BombBomb You can hear Ethan on The Customer Experience Podcast Connect with Ehtan on Twitter and LinkedIn Ethan also recommends the book Can You Hear Me by Nick Morgan |
PodcastA person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content. Archives
June 2022
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