SCOTT MURRAY ONLINE
  • Home
  • About Me
  • Blog
  • Podcast
  • Speaking
  • Contact
  • Home
  • About Me
  • Blog
  • Podcast
  • Speaking
  • Contact
Search

Message Points: Better Than A CTA

4/11/2022

0 Comments

 
Picture
It's another edition of Message Points, and this week it's all about engagements, customers, podcasts and more. Why is LinkedIn better without a CTA? What does learning math in school have to do with making a sales pitch? What is YouTube thinking about now? How much more awareness do CMOs need these days?

All these answers and more come from today's insights:

Beau Brooks on what math class and sales pitches have in common

Laura L. Bernhard has removed CTAs from her LinkedIn posts

What a YouTube podcast page might look like

Lynne Capozzi explains Why Markets Are the New 'M' in CMO
0 Comments

How to A/B Test Your Website with Chris Dayley

4/4/2022

0 Comments

 
Picture
Every marketer knows about A/B testing. It's one of the key ways to learn about our customers and prospects. We can test different variations of content and see which ones generate the best responses.
Yet, several marketers don't utilize this practice on their websites. Chris Dayley would tell you that's not only a mistake, but a missed opportunity. In his career, he's witnessed several tests that provided surprising results.
  • Sometimes it's a color or word choice that makes a difference.
  • Other times, a common strategy or content idea didn't work.
  • There are even times when a different content order performed better (image, reviews, CTA, "Buy" button)
Consumers want an experience that provides answers, value and ease. How does that look to your audience?

​Chris shares his process and ideas for website A/B testing on today's show
Chris's website -  Smart CRO 

Chris on LinkedIn

The Evolution of Marketing

0 Comments

Message Points: Video, Podcasts or Both?

3/28/2022

0 Comments

 
Picture
How big is video in the world of marketing?

It's huge.

​So huge more social media platforms are adjusting their algorithms to empower creators and engage audiences.

However, podcasts are making an impact as well.

In fact, YouTube is a popular hub for podcast discovery, and podcasters are developing ways to create shows in a video and audio format. 

​In this show, you hear about:

YouGov's Global Media Report
​
Insights from Michael Stelzner's keynote from Social Media Marketing World

Insights from Sean Cannell's presentation from Social Media Marketing World

An article from Castos outlining Four Ways to Create a Video Podcast (shared on LinkedIn from Mathew Passy.

An interview with me on Leverage Your Podcast about creating a podcast that stands out.
0 Comments

Why the Most Human Company Wins with Mark Schaefer

3/21/2022

0 Comments

 
Picture
When consumers don't like something, they rebel against it. When they do, companies have had to change how they communicate with them. Once the internet and social media entered our lives, another rebellion began.

Now, consumers do everything to avoid ads - block, fast forward, mute and pay extra. So, what are companies supposed to now, and why are some not willing to change?

Globally recognized keynote speaker, author and university teacher Mark Schaefer wrote about these questions and challenges in his book Marketing Rebellion: The Most Human Company Wins. On today's show, he'll talk about what it means to be a "human" company that remains relevant in today's radically-changing times.

Marketing Rebellion

Mark's latest  book - Cumulative Advantage

Case Study - The Most Human Commercial Wins

​Instagram: No Longer a Square-Photo Sharing App
0 Comments

Message Points: Don't Be Better - Be Different

3/7/2022

0 Comments

 
Picture
When it comes to your content creation or strategy, doing it better than others isn't enough - differentiating yourself in meaningful and impactful ways will make a more significan impact.

In today's Message Points Podcast, you'll find effective ways to stand out and provide value in podcasting, LinkedIn and content strategy. You'll also get insights on Twitter accounts that generate big followings and communication that creates connections with an audience.

Links from this podcast:

Erika Heald's Twitter Chat about Creating a Marketing Podcast with Teresa Heath-Wareing 

TJ Bruno's LinkedIn Post featuring three key points from Marcus Sheridan's presentation at B2B Marketing Exchange

Mandy McEwen's video about The Secret to Making Your Business Stand Out on LinkedIn

Andy Crestodina's insightful article about How to Get More Twitter Followers

Jessika Phillips inspiring article about Creating Connections Through Content
0 Comments

Social Media That's Worth the Effort with Christine Gritmon

2/28/2022

0 Comments

 
Picture
If simply posting and automating is all you had to do to maximize success in social media, there would be no such thing as social media experts or conferences. This episode of the podcast wouldn't even need to exist.

While social media does take more effort today, most of that effort should be something you want to do anyway - communicate with your audience and build relationships with them. Not to mention, platforms are developing new ways to communicate through audio and video. They've made it easier than it was ten years ago.

Christine Gritmon is a brand consultant, social media trainer, and speaker tasked with developing Social Media Pulse - an extensive online community for social media managers, experts, insiders, and more.

She joins us today to discuss what it means to give more and get more out of social media.

Christine Gritmon's website

Sign Up for Social Media Pulse

Social Media Pulse on Twitter​

​Social Media Pulse on LinkedIn
​
Social Media Pulse on Facebook
​

​Agorapulse


Learn more about LinkedIn Audio Events

Buffer: Social Media Engagement & How to Do it Well

How social media commitments can eat you alive
0 Comments

Message Points: Cut the Crap

2/14/2022

0 Comments

 
Picture
Message Points is an additional podcast in the Get the Message podcast feed designed to provide you with additional value by sharing quick quotes, links, blogs, articles and ideas from various thought leaders and resources.

This first entry is about cutting the common but unnecessary elements from your content,  getting more out of Twitter and discussing the future impact of marketing trends.

Links from this podcast:
​
Scott Frothingham's LinkedIn Post on cutting the crap

Rob Biesenback's Grab Them Like Gladwell blog

Corinna Keefe's article on the features of Twitter for Professionals 

​Mark Schaefer and Mathew Sweezy discuss 15 Marketing Trends in 40 Minutes
0 Comments

80s Culture in the Workplace with Chris Clews

2/7/2022

0 Comments

 
Picture
Sometimes valuable lessons come from unexpected places - like 80s movies. After a scene from The Breakfast Club inspired Chris Clews to reflect on his life, he discovered several other lessons hidden in movies from the 1980s.

Today, he talks to companies of all sizes about the "hidden" insights into leadership and communication found in Goonies, Roadhouse, Coming to America, Fast Times at Ridgemont High and more.

On today's show, Chris talks about his journey from a John Bender quote to a career in applying 80s pop culture in the workplace.

Chris Clews's Website

Chris's book series -What 80s Pop Culture Teaches Us About Today's Workplace
0 Comments

Communication Architecture with Jeff Echols

1/24/2022

0 Comments

 
Picture
What can the architecture space teach us about building a company with a healthy culture that inspires its employees and a customer-centric message that resonates with its employees?

Jeff Echols knows the answers, and they include leading and communication from a place of empathy, not ego. It involves choosing the right words to tell your story and deliver your message. You also have to really define what it means to differentiate yourself in your industry and know what customers are saying about you when you're "not in the room."
​In this episode, we discuss these concepts and more, including:
  • Can the internal company culture impact the effectiveness of marketing and communications?
  • How does a triangle represent a strong company structure?
  • Can an employee "fire" a manager?
  • How can attempts to stand out backfire or fall flat?
Jeff on LinkedIn
Jeff's website - echoEngagement
Podcast - Context and Clarity 
Podcast - Build Your Brand 

Book: The Loyalist Team
MIT Sloane Management on Broken Culture Syndrome
0 Comments

Digital Pollution vs. Human Connection with Ethan Beute

1/10/2022

0 Comments

 
Picture

What is digital pollution, and why is there so much in our digital world? How do you know whether you're contributing to it? Human-centered communication is the key to solving it for your business.

Wall Street Journal Best-Selling Author Ethan Beute talks about his new book Human-Centered Communication: A Business Case Against Digital Pollution and explains some of the characteristics, trends and impacts of digital pollution in contemporary marketing practices.

Some of the insights discussed include:
  • Whether digital pollution be caused unintentionally.
  • How digital pollution can ruin our most important messages.
  • What digital pollution looks like in marketing emails, social media and other content.
  • How elements of basic human psychology help us understand interpretations of messages.

​Join us for this human-centered discussion and learn more.
You can get the book Human-Centered Communication: A Business Case Against Digital Pollution on Amazon

The trailer for BombBomb's documentary series on Digital Pollution.


Ethan's other book - Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience

Learn more about Ethan's Company BombBomb

You can hear Ethan on The Customer Experience Podcast

Connect with Ehtan on Twitter and LinkedIn

Ethan also recommends the book Can You Hear Me by Nick Morgan
0 Comments
<<Previous
Forward>>

    Podcast

    A person-to-person podcast about evolved strategies that put the connectivity and humanity back into marketing, leadership and content.

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022

    Categories

    All
    A/B Testing
    A. Lee Judge
    Blogging
    Chris Clews
    Chris Dayley
    Christine Gritmon
    Clint Mally
    Company Culture
    Content Marketing
    Content Strategy
    Copywriting
    Customer Communication
    Customers
    Digital Pollution
    Email Marketing
    Empathy
    Engagement
    Ethan Beute
    Exhibitor Floor
    Gated Content
    Human Companies
    Jeff Echols
    Leadership
    LinkedIn
    Marketing Careers
    Mark Schaefer
    Messaging
    Park Howell
    Podcasting
    Prospects
    Public Speaking
    Repurposed Content
    Sales
    Sales Meeting
    SEO
    Social Media
    Staying Relevant
    Storytelling
    Target Audience
    The 80s
    Traditional Marketing
    Trent Anderson
    Twitter
    Video Marketing
    Website Content
    Your Competition
    YouTube

    RSS Feed

LET'S CONNECT!
​
1-800-842-1123
  • Home
  • About Me
  • Blog
  • Podcast
  • Speaking
  • Contact