Storytelling Strategies with Park Howell

As more and more marketing trends point to consumers wanting to have a personal connection to a brand, it's easy to understand how storytelling strategies can achieve that goal. However, as brands hear about the power of story, it can generate questions like:
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• I can't tell an epic narrative, so what do I do?
• What's a simple formula I can use in multiple areas of marketing?
• How do I apply that to my industry?

Author and Storytelling Coach Park Howell joins me today to discuss specific approaches businesses can take to infuse storytelling into their marketing. We'll discuss how to evolve existing content into a compelling story structure and how to create stories that make meaningful connections to your audience.

Park's website:
BusinessofStory.com

Park's books:
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

The Narrative Gym for Business

Park's Courses:
And, But, Therefore Short Courses

Park on Social Media:
LinkedIn
Facebook
Twitter
Instagram