In this first edition of Follow up, we expand on some of the takeaways from last week's conversation with Chris Brogan. Join us as we discuss different ways podcasts and content translate to listeners and customers. We also address some of the questions businesses might be facing when considering podcasts or videos. Plus, we highlight some of the ways purchasing decisions are made after listening to podcasts.
In this first episode of Content Call, Chris Brogan joins us to discuss what to think about when considering podcasting or vlogging. Chris is the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of nine books and working on his tenth. His mission is to provide strategies and skills for the modern business.
Today's discussion is great for people who are considering video or podcasting for personal projects or business. There are over 10 takeaways in this discussion including:
1. Americans consume 19 minutes of text each day. That's a pretty good reason to try video!
2. A "trash" project is an option to get acclimated to producing online content.
3. If you are creating content for your business, make sure there is a way to connect to it. Don't go fishing by dumping all of your bait into the water and not get anything out of it.
Check out Chris's books here - Books by Chris Brogan on Amazon