Two of today's significant content marketing strategies include repurposed and audio content. In this podcast, I share ways you can repurpose your content and take advantage of audio content opportunities. More specifically, I share with you two ways you can produce audio testimonials.
I play two testimonial examples that I produced for an NPR station - one was taken from an interview, and the other was a scripted story concept. I hope this podcast episode helps inspire you to create engaging audio content while taking some initiative to produce repurposed content.
See also - Four Places to Get Music For Your Podcast
12 Great Examples That Prove the Power of Repurposing Content
This week's content hero is Kristina Witmer, President of The Witmer Group. Her company helps businesses develop integrated marketing strategies and produce lead generation. She talks about the state of content marketing and how businesses (especially small to mid-size) can finally start developing content strategies.
How do you produce content when they is so much to compete with online? How do marketers adjust to not having as much control? How can a content marketing budget save a company money? Why is it important to think like a consumer? We'll answer these questions and more in today's episode.
In this week's bonus podcast, I'll highlight an example of good and bad podcast advice. I'll share tips on making a great impression on your audience. Then, Content Supervillain The Muddle attempts to influence a new podcaster.
This week, I share some of the creative celebrity liners I recorded during podcast interviews. Today's content hero is Rob Greenlee of Spreaker. We'll discuss the changing landscape of podcasting and what it all means for new and experienced podcasters. How focused should you be on downloads? Is there room to do anything original? Will the word "podcast" ever change? Find out the answers to these questions and more in today's episode!
Follow Up is now Bonus Feature! This week it's all about the increasing consequences for not adapting to a changing marketing landscape. A landscape that could mean your business or your CMO position no longer exists. I talk about my personal experience with the situation, and tie that to the state of marketing in 2017.
See also - Five Lessons for All Marketers From the Departure of Coke's CMO
In an ALL NEW episode of Content Call, we address a content crisis with the dynamic duo of content style guides and editorial calendars. Our content hero is none other than marketing consultant and freelance writer Erika Heald. How does a style guide impact the success of an editorial calendar? What elements need to be included in it? How does social listening influence a style guide? How should a small business launch a calendar? In bigger businesses, how many people should be involved in the content creation? Those questions and more are answered in this podtastic episode of Content Call!
Erika's Guide for a Weekly Social Media Plan
This follow up podcast is all about becoming a better podcast interviewer. Scott talks about his experience with celebrities that feared the podcast interview. Jenn (who subscribes to over 50 podcasts) discusses what kind of interviews engage or disinterest her as a listener. Listen and gain important insights on improving your skills as a podcast interviewer.
This week, Jessica Rhodes from Interview Connections joins us to talk about how to book guests and conduct interviews on your podcast. I'll also share how I managed to book celebrity guests on my very first show. Some of the takeaways from this episode include:
What to write in an interview request email
What potential guests might consider before accepting your invitation
How to ask better interview questions
We discuss the ways in which last week's interview with Gina Schreck can help struggling content marketers develop out-of-the-box and creative ideas.
Building a social media following and posting content is not an effective social media marketing strategy. If it was, our next guest wouldn't get much business. Today's Content Call is with SOCIALKNX President Gina Schreck. You'll hear some of the ways Gina helps her clients approach goal-oriented social media strategies. You'll also get some ideas to help you organize or re-focus your approach to marketing.
Some of the takeaways from this episode include:
Don't always write content and pick a picture to go with it. Let pictures inspire content ideas.
You don't have to be on all social media platforms (especially if your audience isn't there).
Even if you're limited on time and resources, you can set a goal, develop a plan and put it in motion.
A unique photo website like Unsplash.com is a great resource for unique pictures.
A podcast featuring conversations about content marketing and production.