Building a social media following and posting content is not an effective social media marketing strategy. If it was, our next guest wouldn't get much business. Today's Content Call is with SOCIALKNX President Gina Schreck. You'll hear some of the ways Gina helps her clients approach goal-oriented social media strategies. You'll also get some ideas to help you organize or re-focus your approach to marketing.
Some of the takeaways from this episode include:
Don't always write content and pick a picture to go with it. Let pictures inspire content ideas.
You don't have to be on all social media platforms (especially if your audience isn't there).
Even if you're limited on time and resources, you can set a goal, develop a plan and put it in motion.
A unique photo website like Unsplash.com is a great resource for unique pictures.