Keeping with the theme of supporting your social media marketing teams, today's audio blog is about investing in the transformation of a Marketing Department to a PUBLISHING Department. I'll start with an insight that came from my Social Media Marketing Certificate courses. Specifically, I'll touch on a section that featured insights on Taco Bell's Social Media War Room.
I also talk about Richie Kawamoto's effective strategies for getting companies to tell their stories through blogs like these:
What if Your Business Story Became a Movie?
A Brand Story on Social Media Requires a Budget
Richie Kawamoto on Twitter
If you're interested in a Social Media Certificate with Northwestern University, visit Coursera!
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