I love working with businesses on their podcasts. A lot of times there's a ton of excitement and curiosity in our conversations. A lot of that curiosity comes from wondering if audio content can really help their organization. Sometimes, they've just read about other companies doing it, and they decide they want to try it out. As with any new initiative, the "What if we fail" worry tends to be present. It is then that I tell them why podcasting can be good for business.
You reach new audiences.
Businesses have to produce a variety of content because different people consume things in different ways. Podcasting gives you a chance to put yourself in front of an audience who likes to listen to content while driving, working out, relaxing, etc. This was the best way to reach them. I remember when Facebook marketing expert Amy Porterfield launched her podcast. One of the first things she said she noticed after launching her show was that she was reaching people she would've have never otherwise reached. And this was coming from someone who makes a living ONLINE.
It personalizes your brand
If your online presence consists of website text and social media posts, podcasting can add a personal element to it all. You can host the show and showcase some of your very knowledgeable employees, partners or colleagues. Suddenly, you're more than a website, Tweet or Facebook post...you're a human with a voice. In today's trust-driven consumer marketing place, that's something that adds a lot of value to your presence.
It's a great storytelling platform.
Audio is like movies for the mind. It always has been. When many people listen to the radio, they subconsciously visualize a look to go with a voice. When you hear commercials with music, dialogue and characters...they're trying to generate an image in your head. You can definitely create stories on a podcast using that formula. Or you can take a cue from shows like This American Life and merge interviews with music. These days, telling your story is more important than ever. Podcasts give you a way to tell it.
It's easier and less expensive than video.
Before I added audio to my production skills, I was a video producer. I did everything from camera, sound, locations, casting, editing, lighting and directing. Audio is recording and then editing. I liked the simplicity of that. So, with podcasts you don't have to worry about how you look or the scenery around you. You don't have to worry about lighting. You don't even have to buy a high def camera to produce the content. You can launch a podcast for under $100, and it's probably a little less time consuming.
If I can help you develop or produce a podcast for your business...let me know!