I remember when social media really started to gain some traction. More people were using it, and some creative business folks figured out how to use it for their organization. However, there were a lot more people in business that believed social media is for kids, fluff and fun. That's it. It had no value beyond that. I remember a CEO saying, "Twitter is for twerps".
Now it's 2017, and several companies have realized there is value in social media. However, many are still trying to figure out how to make it work. One of the biggest roadblocks is transitioning from many of the traditional marketing and sales approaches to more content-driven/consumer-centric strategies.
As we get closer to 2018, social media/content strategies are no longer something you can brush off or consider later. Just like the days where companies realized they could use social media, today's environment sees companies taking more drastic measures to adapt to the times.
This includes removing the CMO from the organization and turning their marketing departments into customer experience or publishing departments. I've worked for CEOs and managers that didn't take social/content strategies seriously, and I wonder if they've noticed that even big brands like Coke are making changes. (Listen to the audio above to hear more.)
One of the things you can do to help your social media and content efforts is OUTSOURCE some of the workload. I'm here to help!