SCOTT MURRAY: MARKETING & COMMUNICATION
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As marketers, we can't rely on "marketing" strategies anymore, including:

  • Automating social media with promotions 
  • Developing content that leads with a sales pitch
  • Talking about our brands as a means of influence
  • Communicating with cut/paste messaging
  • Overexplaining concepts with text walls
  • Relying on gut feelings on what our audience wants
  • Making lack of transparency a "safe" strategy
  • Creating brand rules limiting creativity and opportunity

Instead, we have to evolve into sparketing strategies via:

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Social Media

Rooted in research, conversations, value, trust, thought leadership
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Content

Diverse and focused while providing a consistent high-quality experience 
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Communication

Clear, concise and personalized messaging that feels human.

How I can I help?


I take my knowledge and experience and combine it with yours to  boost success in our digital world through your critical areas of focus, including:
Copy and messaging
Social media and blogs
​Email marketing
Video and podcasting
Repurposing content
​Employee advocacy
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I want to learn more about your business and audience to create impactful sparketer strategies. 

Let's Talk More
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LET'S CONNECT!
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1-800-842-1123
  • Home
  • About Me
    • Who I Help
  • Resources
    • Blog
    • Podcast
  • About Sparketers
    • Sparketer Trends
    • Strategies
  • Speaking
  • Contact