As marketers, we can't rely on "marketing" strategies anymore, including:

• Automating social media with promotions 
• Developing content that leads with a sales pitch
• Talking about our brands as a means of influence
• Communicating with cut/paste messaging

• Overexplaining concepts with text walls
• Relying on gut feelings on what our audience wants
• Making lack of transparency a "safe" strategy
• Creating brand rules limiting creativity and opportunity

Instead, we have to evolve into sparketing strategies via:

Social Media

Rooted in research, conversations, value, trust, thought leadership

Content

Diverse and focused while providing a consistent high-quality experience 

Communication

Clear, concise and personalized messaging that feels human.

How I can I help?

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I take my knowledge and experience and combine it with yours to  boost success in our digital world through your critical areas of focus, including:

Copy and messaging
Social media and blogs
​Email marketing

Video and podcasting
Repurposing content
​Employee advocacy

I want to learn more about your business and audience to create impactful sparketer strategies. 

Let's Talk More