SCOTT MURRAY: MARKETING & COMMUNICATION
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Home
About Me
Who I Help
Resources
Blog
Podcast
About Sparketers
Sparketer Trends
Strategies
Speaking
Contact
Search
As marketers, we can't rely on "marketing" strategies anymore, including:
Automating social media with promotions
Developing content that leads with a sales pitch
Talking about our brands as a means of influence
Communicating with cut/paste messaging
Overexplaining concepts with text walls
Relying on gut feelings on what our audience wants
Making lack of transparency a "safe" strategy
Creating brand rules limiting creativity and opportunity
Instead, we have to evolve into
sparketing
strategies via:
Social Media
Rooted in research, conversations, value, trust, thought leadership
Content
Diverse and focused while providing a consistent high-quality experience
Communication
Clear, concise and personalized messaging that feels human.
How I can I help?
I take my knowledge and experience and combine it with yours to boost success in our digital world through your critical areas of focus, including:
Copy and messaging
Social media and blogs
Email marketing
Video and podcasting
Repurposing content
Employee advocacy
I want to learn more about your business and audience to create impactful sparketer strategies.
Let's Talk More
Home
About Me
Who I Help
Resources
Blog
Podcast
About Sparketers
Sparketer Trends
Strategies
Speaking
Contact