My Story
My 20+ year career in content, marketing, and communication began with traditional methods like analog video editing and print advertising.
Over time, I evolved with the trends, technologies and strategies, but one key to success never changed - the focus on the consumer.
Companies, Consumers and Choices
I adapted my marketing knowledge and skills throughout the years, but not every company I worked for followed suit. Some held on to traditional approaches, leading to layoffs and constant department reshuffling. On the other hand, I also witnessed success with current, consumer-focused strategies that helped companies thrive and exceed goals. Understanding consumers is the ultimate key to marketing success today.
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After realizing the challenges in identifying which companies cared about modern and consumer-focused marketing strategies, I launched this content initiative and business.
I aim to help new marketing generations surpass typical knowledge thresholds and assist marketing veterans in adopting modern content strategies for a competitive edge in a chaotic digital world.
Sharing knowledge and learning with others has always been my passion, and this venture allows me to do that for you and your business.
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Other Passions
I've been married to my wife Jenn for 18 years, and we share a lot of the same interests, including:
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Sports (Cowboys, Rangers, Suns)
Music (The Smashing Pumpkins)
Pop Culture (Star Wars, Marvel, DC)
Games (World of Warcraft)
And we're both in marketing.
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Our Dogs
We're also dog people - they are our kids.
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We have a pomapoo named Kenobi and a corgi named Jaina. As you can see, she loves to swim.
