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Scott Murray
7 min read
How Non-Profits Can Show Businesses How to Humanize Content
While helping businesses humanize their content, I've noticed that many non-profit strategies have moved into the for-profit space. It...


Scott Murray
6 min read
Humanize AI Content: Resist the Craze, Keep the Connection
I recently watched two 80s movies again - Back to the Future II and Can't Buy Me Love . Both had some amusing ideas about the future that...


Scott Murray
3 min read
Consumer Interpretations: Sold Out vs. Unavailable
Every content marketing strategy should include interpretation considerations. We have to consider how the consumer is going to interpret...
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