Consumer Psychology

Scott Murray

How Non-Profits Can Show Businesses How to Humanize Content

While helping businesses humanize their content, I've noticed that many non-profit strategies have moved into the for-profit space. It...

Scott Murray

Humanize AI Content: Resist the Craze, Keep the Connection

I recently watched two 80s movies again - Back to the Future II and Can't Buy Me Love . Both had some amusing ideas about the future that...

Scott Murray

Consumer Interpretations: Sold Out vs. Unavailable

Every content marketing strategy should include interpretation considerations. We have to consider how the consumer is going to interpret...

Scott Murray Content Communications