Content Intelligence

How Copying Content Works Against Your Business

Looking to others for content inspiration is fine, but mirroring too much of the same can work against you.

Two Blogging Traps Your Business Should Avoid in 2023 and Beyond

It is estimated that there are over 600 million blogs out there today. As you think about how much that could grow in 2023, consider how...

Does Marketing Terminology Hurt Your Business?

This blog is designed to help you evolve marketing strategies and content messaging in ways that boost engagement, trust, connection and...

The Forms of Selfish Content

I've had my share of car buying experiences, most of which have been mental beatdowns. On one occasion, I was talking with a salesman who...

Two Strong Ways Your Content Can Beat the Competition

Don't build your content strategy with ideas focused on what you're competition is doing. Instead, focus on what they're NOT doing.