One of the best traits of a creative professional is passion. If you ask a creative about their inspiration or thought process about something, you'll often get an impassioned (and sometimes lengthy) response. However, that passion can also lead creatives into situations where even the best ideas aren't generating the right amount of success. Here are two creative traps you can avoid.
The Impatience Trap
One thing that is universal with creatives is that we are reaction addicts. We love to produce something and get that positive response. When that response doesn't happen as fast as we would like, it can demoralize our moods. Granted, in some cases, it might mean we do have to go back to the drawing board.
Other times, it could be an issue of patience.
The truth is, some projects don't generate instant gratification. You have to understand that in the beginning. Otherwise, demoralization will prevent gratification, and it was your fault.
The formula for success in blogging and podcasting are similar:
If it was a simple "build it and they will come" proposition, everyone would succeed. Plus, I wouldn't have to write this blog.
The One-Hat Trap
They fell into the one-hat trap.
In other words, they didn't take their marketing hats off and replace them with their consumer hats. They were thinking like marketers and not consumers. You can't do that and expect tremendous success.
It can be easy to fall into this trap. There are times where I caught myself before falling into it. As creatives, we can fall too far in love with a concept and forget we're not producing it for ourselves. As a content marketer, it's easy to forget you're also a consumer.
Don't forget that.
Ask yourself questions about your content as a member of your target audience. When you think like a consumer, ask yourself:
You'll give yourself another layer of invaluable insight, and you avoid the trap. Evading traps like these will increase the chances of celebrating the gratification you seek.
Talking about conceptual creativity, engaging content and pop culture.