Do you find yourself struggling to develop topics for your company blog? You're not alone. Have you ever considered why it's so difficult to generate content? It could be one of many challenges companies face in their content creation:
There isn't time to write a blog
The product or industry doesn't "inspire" topics
The belief that blogs can't translate to sales
Well, the good news is there are answers to all of these challenges. Here are some concepts to consider to help you break these content creation barriers and feel better about your blog strategy.
I have simple response to that blog.
Plus, do you think I'll be fooled by that company again? Nope.
Your customers can create blog topics
The concept of customers and blog topics covers two typical blog strategy barriers - the time challenge and the company product/service topic issue. Marcus Sheridan saved his swimming pool business by simply creating blogs that answered customer questions:
The title is the question, and the answer (even if it's short) is the body of the blog. Now he's made a living teaching businesses how to provide value by providing questions that customers are asking - often times via search. It's amazing that Marcus turned this into a content phenom, because on its surface it seems kind of an obvious idea.
However, what are we talking about in THIS blog? This is explaining why blogs don't always have to be long, time-consuming epic reads because people have a tendency to think that's what they have to create.
And Marcus will tell you - his They Ask, You Answer strategy works for all businesses.
Beyond conducting internal research to find out what your customers and prospects are asking, there are online resources like AnswerThePublic, HubSpot’s blog topic generator and Buzzsumo that help generate blog topics.
Some People Don't Want to Read Blogs
Brand and digital content strategist Chris Brogan expanded his content strategies beyond the written word when he noticed trends pointing towards video and audio. In making his case for why watching and listening is the new reading, Chris pointed out that people only spend an average of 19 minutes a day reading - including their texts and emails.
How many minutes do you spend reading your emails or phone communications? How much time is left to read a few articles and blogs?
In the bigger picture, Chris's point shouldn't be taken to stop writing blogs, but to not always default to writing content that takes a lot of time to read. These days, you'll find websites that offer the option to read their blog or listen to an audio version of it.
If you choose to record a video, just share some insights. Make it fun and engaging. Talk to your audience and save them some time by recording something that can also be shared on your blog.
Simple Blog Ideas Can Still Provide Value
Once you realize you don't have to write an epically-long blog post, you may realize just how much content you can create. It's all about providing value, and there are a variety of ways to prove you have a lot to offer your customers and prospects.
When I first learned about this approach from a content marketing expert, they said something that has always stuck with me:
If you provide a lot of value through content, your audience starts to think, "If I get this kind of value for free - imagine what I'll get when I buy something from them."
So, take the time you might spend on an extremely long and complex blog and use these 60 ideas for bloggers, entrepreneurs, marketers and businesses to generate ideas.
Talking about conceptual creativity, engaging content and pop culture.