Promoting the CEO
A CEO of a startup SaaS online training company wanted to promote his presentation at the Innotech Conference in Dallas. He wanted a creative video that could promote him and the topic in an entertaining way.
The Concept
I'm always finding ways to tie pop culture references into things, and with a conference called INNOTECH, it was clear Office Space had to be part of the concept.
I wrote a script and produced a video where a Lumburgh-like character (from Innotech) said attendees needed to hear his speech. So, if he could send the written version over to him in the next 10 minutes - it would be greaaaat.
The Results
The video started to generate some buzz, and the conference shared the video on their social media platforms.
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Being a tech conference, it was easy to assume most attendees and Innotech organizers had seen Office Space.
We went on to make a Part 2, where the Lumburgh character leaves multiple messages on the CEO's voicemail about the speech.
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