SCOTT MURRAY: THE COMMUNICATION CRAFTSMAN
  • Home
  • About Me
  • Resources
    • Connected Insights
    • Blog
    • Podcast
  • Collaborations
    • Services
    • Speaker
    • Teacher
    • Podcast Guest
  • Contact

Message Points: ChatGPT Isn't Emotional or Creative

1/30/2023

0 Comments

 
Picture
At a time when businesses need more creativity and emotion to stand out and make meaningful connections with consumers, it's critical not to become too dependent on technology. Today's insights drive that home in a big way.

Find out about a severe flaw of ChatGPT, the most significant opportunities for B2B marketers today, what marketers need to stop using as a crutch and research from USC about creativity and emotion in advertising. ​

Shari Berg on ChatGPT's plagiarism problem
Stacey Danheiser on the big opportunities for B2B marketers
Marcus Sheridan on the crutch that doesn't help marketers today
The USC Master of Science in Applied Psychology on The Psychology of Advertising 
0 Comments

Personalized Public Relations with Dr. Morissa Schwartz

1/23/2023

0 Comments

 
Picture
According to McKinsey's 2021 Personalization Report, "companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains."

Personalization can fit into different marketing strategies, but they can also take different forms depending on the content. Dr. Morissa Schwartz joins us to discuss some of the ways personalization can be effective in email, direct messaging and other content strategies.

Along with being named one of Forbes 30 Under 30 in Media, she is also the owner of Dr. Rissy's Writing and Marketing and proprietor of GenZ publishing. With a master’s in communications and a doctorate in literature, she focuses her work on integrated writing, marketing, and editing. 

Dr. Rissy's Writing and Marketing
GenZ publishing
4 Personalization Trends in Marketing [2022 Data]
WCEC - The Power of the E-Newsletter in ECommerce
0 Comments

Message Points: Attack of the Bots and Content Clones

1/16/2023

0 Comments

 
Picture
Marketing advice for 2023 continues to roll in, and an increasingly common theme is you don't have to blast out high volumes of content to be successful.
​
In fact, as the internet is overwhelmed with content written by services, sellers and AI bots, you should spend more time creating quality that stands out.

Today's insights discuss avoiding the urge to copy content, leading your consumers to think critically about your solution, recognizing the in and out trends of 2023, considering the risks of ChatGPT and including emotional context in leadership.
​
Drew Brucker on marketers who focus on what "works" for others
Allen Fennewald on changing your a buyer's mind
Adweek's In and Out for Marketing in 2023
Mark Evans on the content risk of ChatCPT

Jody N. Holland on Three Leadership Changes for 2023
0 Comments

Belonging to the Brand with Mark Schaefer

1/9/2023

0 Comments

 
Picture
Imagine inviting consumers and customers to be part of your company in ways that create a deep connection while empowering them to become advocates of your product, service or mission. That's what community-focused marketing creates, and Mark Schaefer's new book - Belonging to the Brand: Why Community is the Last Great Marketing Strategy explains how it all works.

Join us as we discuss the critical elements that lead to a community marketing initiative's success (or failure), including company culture, community managers, brand evolution, success measurement and more.

The Book - Belonging to the Brand
Mark's Website - Business Grow
Mark's Masterclasss - Personal Branding


McKinsey - A Better Way to Build a Brand: The Community Flywheel
0 Comments

Message Points: Your Audience isn't a bunch of  Vulcans

10/17/2022

0 Comments

 
Picture
If your marketing is focused on connecting with human beings (and not Vulcans), you must incorporate emotional response into your strategy. It's one critical element of consumer behavior that translates into someone taking action. I share a great new book that explains this and more.

It's also a lot harder to generate that emotion if you don't know your audience or you create content that humans ignore. I'll share some insight on how short-form content can help you learn more about the long-form content your audience might want. Plus, I'll share why you can't hope your humans beam themselves to your blog and website and hope to win the day like Captain Kirk.

One thing that could inspire your audience to explore your world is zero-click content. If that sounds strange, I'll share an engaging breakdown with you on today's show.

Justin Simon on a new content marketing game plan
Nancy Harhut's new book - Using Behavioral Science in Marketing
Alberto Cabas Vidani on boosting long-form content with short-form content
Amanda Natividad explains zero-click content
0 Comments

Unleashing Personal Brand Influence with dr. angela Mulrooney

10/10/2022

0 Comments

 
Picture
Dr. Angela Mulrooney built a referral-based, niche dental practice that allowed her to serve her clients in many rewarding ways - then she lost it all overnight. So, she pivoted, took her knowledge of branding and niche marketing, and turned it into a personal brand.

Now she works with clients as "The Arsonist" - helping them burn down what holds them back from experiencing success as a personal brand. She joins us today to discuss how you can unleash your brand in today's crowded and competitive world.

Angela's website - Unleashing Influence
Find Angela on LinkedIn
Join the Unleashing Influence LinkedIn Group
0 Comments

Message Points: Attributions, Personalizaitons and Memes

10/2/2022

0 Comments

 
Picture
In today's episode of Message Points, you'll find out more about what it means to "personalize" your content. Also, you might be shocked, but your attribution software is probably misleading you - and your consumers are proving it. We all like a good meme in our social media feeds, but can they fit into a company's social media content? Finally, you'll get some advice on what to do (and not do) in response to Google's Helpful Content Updates.

Gali Soudak on what "personalization" can mean
Chris Walker on attribution vs. real people results
Todd Clouser on using memes in marketing
Jim Yu on Google Helpful Content dos and don'ts 
0 Comments

Creating Consumer Communities with Kristin Quiroz Bayona

9/26/2022

0 Comments

 
Picture
As consumers demand more human connections with businesses, they also want a sense of belonging. An impactful way you can achieve that meaningful connection with your audience is through community.

But how can you build a community through marketing and content?

Kristin Quiroz Bayona has 15 years of experience in marketing communications, filled with career success. However, when she launched her podcast, she learned that a new approach to audience connection was needed. The successful strategy was rooted in focusing on curating, growing and enriching a community.

We'll discuss how the principles of community-centered marketing can apply to a podcasting strategy and a marketing strategy.

Learn more about Kristin's Podcast - Podcast & Amplify
​Connect with Kristin on LinkedIn
0 Comments

Message Points: defining Projection Bias, Thought  Leadership and Transparency

9/19/2022

0 Comments

 
Picture
Today's points center around leadership communication, non-profit transparency and thought leadership. Psychologists have identified projection bias in the workplace, which can impact leadership effectiveness. Many non-profits talk about donation transparency, but Marcus Sheridan explains what it means to show it. Finally, companies may talk about including thought leadership as part of their marketing strategy, but how can you make it SEO-friendly?

Alain Hunkins on a key obstacle in communication
Marcus Sheridan explains real non-profit transparency
Andy Crestodina share five ways thought leadership can drive rankings
0 Comments

Social Media That Connects with Brooke B. Sellas

9/12/2022

0 Comments

 
Picture
If you've been hearing more marketing advice telling you to engage in conversations with consumers but wondered what it means or where to start - this episode if for you.

​Brooke B. Sellas is joining us to discuss how you can connect with your audience on social media and share examples from her new book, Conversations That Connect.

You can:

Find Conversations That Connect on Amazon
Connect Brooke on LinkedIn
Connect with Brooke on Twitter 
Lean more about B Squared Media
Coordinated Management of Meaning - CMM: A Brief Overview
0 Comments
<<Previous

    Get the message

    Conversations with experts, thought leaders and other professionals designed to spark ideas, motivations, takeaways and roadmaps for marketers, content creators and business leaders.

    Archives

    January 2023
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022

    Categories

    All
    A/B Testing
    AI
    A. Lee Judge
    B2B Marketing
    Blogging
    Brooke B. Sellas
    ChatGPT
    Chris Clews
    Chris Dayley
    Christine Gritmon
    Clint Mally
    Community Marketing
    Company Culture
    Consumer Insight
    Content Intelligence
    Content Marketing
    Content Strategy
    Copywriting
    Customer Communication
    Customers
    Digital Pollution
    Dr. Angela Mulrooney
    Dr. Morissa Schwartz
    Email Marketing
    Empathy
    Engagement
    Ethan Beute
    Exhibitor Floor
    Gated Content
    Google
    Human Companies
    Jeff Echols
    Job Postings
    Kristin Quiroz Bayona
    Leadership
    LinkedIn
    Marketing Careers
    Mark Schaefer
    Mary Keough
    Memes
    Messaging
    Messaging Design
    Park Howell
    Personal Brand
    Podcasting
    Prospects
    Public Speaking
    Repurposed Content
    Sales
    Sales Meeting
    Scott Frothingham
    SEO
    Social Media
    Staying Relevant
    Storytelling
    Target Audience
    The 80s
    Thought Leadership
    Traditional Marketing
    Transparency
    Trent Anderson
    Twitter
    Video Marketing
    Website Content
    Your Competition
    YouTube
    Zero-click Content

    RSS Feed

LET'S CONNECT!
​
1-800-842-1123
  • Home
  • About Me
  • Resources
    • Connected Insights
    • Blog
    • Podcast
  • Collaborations
    • Services
    • Speaker
    • Teacher
    • Podcast Guest
  • Contact