In marketing, certain words and phrases can make or break a connection with an opportunity to connect and resonate with the intended audience.

However, these challenges extend beyond marketing.

Promoting a job opportunity is a prime example.

Certain words or phrases can cause a job applicant to worry about a work environment. They also might feel like a company doesn't understand their profession.

Like marketing, an overreliance on old strategies or cut-and-paste methodologies can create barriers between a company and suitable job applicants.

Mary Keough is a Senior Marketing Strategist who frequently shares "Marketing Job Post Teardowns" on LinkedIn. These posts highlight red flags and problematic messages on job posts.

She joins us today to discuss the words and phrases that indicate a lack of knowledge, consideration and clarity in ways that should concern job seekers. 

Mary Keough on LinkedIn
Her company: Gorilla 76
The Industrial Marketing Live Webinar Series

Showing a fun side of your company won't ruin your reputation or your relationship with customers who also have a fun side. However, you can ruin your social media messaging and LinkedIn relationships by forcing email marketing into them.

Aside from fun, customers like taking easy steps, and you can make engagement and sales a lot easier to achieve by choosing the right words.

Today's message points podcast features insights about keeping it simple, having some fun, and avoiding the wrong impressions on social media.

Todd Clouser shares why email strategies don't belong in your social media feed
Linda Rolf on why she had to completely wipe out a LinkedIn relationship
InsideBE on Make Customers Feel that What you Want is Easy
BombBomb presents ​How to Be Professional and Still Have Fun 
Katelyn Burgoin on why memes perform well for B2B buyers