As consumers demand more human connections with businesses, they also want a sense of belonging. An impactful way you can achieve that meaningful connection with your audience is through community.
But how can you build a community through marketing and content?
Kristin Quiroz Bayona has 15 years of experience in marketing communications, filled with career success. However, when she launched her podcast, she learned that a new approach to audience connection was needed. The successful strategy was rooted in focusing on curating, growing and enriching a community.
We'll discuss how the principles of community-centered marketing can apply to a podcasting strategy and a marketing strategy.
Learn more about Kristin's Podcast - Podcast & Amplify
Connect with Kristin on LinkedIn
Today's points center around leadership communication, non-profit transparency and thought leadership. Psychologists have identified projection bias in the workplace, which can impact leadership effectiveness. Many non-profits talk about donation transparency, but Marcus Sheridan explains what it means to show it. Finally, companies may talk about including thought leadership as part of their marketing strategy, but how can you make it SEO-friendly?
Alain Hunkins on a key obstacle in communication
Marcus Sheridan explains real non-profit transparency
Andy Crestodina share five ways thought leadership can drive rankings
If you've been hearing more marketing advice telling you to engage in conversations with consumers but wondered what it means or where to start - this episode if for you.
Brooke B. Sellas is joining us to discuss how you can connect with your audience on social media and share examples from her new book, Conversations That Connect.
Find Conversations That Connect on Amazon
Connect Brooke on LinkedIn
Connect with Brooke on Twitter
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Coordinated Management of Meaning - CMM: A Brief Overview
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Conversations with experts, thought leaders and other professionals designed to spark ideas, motivations, takeaways and roadmaps for marketers, content creators and business leaders.