Imagine inviting consumers and customers to be part of your company in ways that create a deep connection while empowering them to become advocates of your product, service or mission. That's what community-focused marketing creates, and Mark Schaefer's new book - Belonging to the Brand: Why Community is the Last Great Marketing Strategy explains how it all works.
Join us as we discuss the critical elements that lead to a community marketing initiative's success (or failure), including company culture, community managers, brand evolution, success measurement and more.
The Book - Belonging to the Brand
Mark's Website - Business Grow
Mark's Masterclasss - Personal Branding
McKinsey - A Better Way to Build a Brand: The Community Flywheel
Get the message
Conversations with experts, thought leaders and other professionals designed to spark ideas, motivations, takeaways and roadmaps for marketers, content creators and business leaders.