Imagine inviting consumers and customers to be part of your company in ways that create a deep connection while empowering them to become advocates of your product, service or mission. That's what community-focused marketing creates, and Mark Schaefer's new book - Belonging to the Brand: Why Community is the Last Great Marketing Strategy explains how it all works.

Join us as we discuss the critical elements that lead to a community marketing initiative's success (or failure), including company culture, community managers, brand evolution, success measurement and more.

The Book - Belonging to the Brand
Mark's Website - Business Grow
Mark's Masterclasss - Personal Branding

McKinsey - A Better Way to Build a Brand: The Community Flywheel

As consumers demand more human connections with businesses, they also want a sense of belonging. An impactful way you can achieve that meaningful connection with your audience is through community.

But how can you build a community through marketing and content?

Kristin Quiroz Bayona has 15 years of experience in marketing communications, filled with career success. However, when she launched her podcast, she learned that a new approach to audience connection was needed. The successful strategy was rooted in focusing on curating, growing and enriching a community.

We'll discuss how the principles of community-centered marketing can apply to a podcasting strategy and a marketing strategy.

Learn more about Kristin's Podcast - Podcast & Amplify
​Connect with Kristin on LinkedIn