In marketing, certain words and phrases can make or break a connection with an opportunity to connect and resonate with the intended audience.

However, these challenges extend beyond marketing.

Promoting a job opportunity is a prime example.

Certain words or phrases can cause a job applicant to worry about a work environment. They also might feel like a company doesn't understand their profession.

Like marketing, an overreliance on old strategies or cut-and-paste methodologies can create barriers between a company and suitable job applicants.

Mary Keough is a Senior Marketing Strategist who frequently shares "Marketing Job Post Teardowns" on LinkedIn. These posts highlight red flags and problematic messages on job posts.

She joins us today to discuss the words and phrases that indicate a lack of knowledge, consideration and clarity in ways that should concern job seekers. 

Mary Keough on LinkedIn
Her company: Gorilla 76
The Industrial Marketing Live Webinar Series

While so much has changed in the marketing world, the significance of impactful copy has always remained. However, so much of today's copy has to make a deeper connection with an audience through email, blogging, scripts and more.

Veteran copywriter and author Scott Frothingham joins us to discuss what today's copywriters and brands need to do to make impactful connections with their audiences. 

Scott's website - Fast Forward Results

Scott on LinkedIn

Scott's Blog

Scott's Book -Instant Inspiration For Copywriters 

The concepts of words and images generating meaningful impact aren't new, but in this episode of Message Points, I'm providing some resources to elevate its context.

When it comes to visuals, I'm sharing a great post about the ways you can incorporate them into email subject lines, search results, social media, webinar registrations and more.

I talk to people a lot about headlines and copy that doesn't sound too generic or common. Some interpret that to mean that the copy needs to be overly creative or spun in a unique way. However, I talk about a video showing how you can actually say the same thing - only differently - and generate an unstoppable emotional response.

It doesn't do you any good to be on a social media platform that doesn't connect to your business or audience. A recent LinkedIn post demonstrates this fact by sharing some of the big trending topics on LinkedIn.

Finally, I was thrilled to contribute to a comprehensive LinkedIn Business resource produced by two excellent and insightful experts. It's a resource that provides you with impactful words, visuals and more.

Orbit Media Studios - ​13 Ways Marketing Visuals Can Unlock Results Everywhere (Email, SEO, PR, Social and Lead Generation)

The Power of Words Video:

Linkedin Post - What people are searching for on Pinterest

LinkedIn Business - LinkedIn For Business Marketing: 6 Steps To Crushing Your LinkedIn Game