Showing a fun side of your company won't ruin your reputation or your relationship with customers who also have a fun side. However, you can ruin your social media messaging and LinkedIn relationships by forcing email marketing into them.
Aside from fun, customers like taking easy steps, and you can make engagement and sales a lot easier to achieve by choosing the right words.
Today's message points podcast features insights about keeping it simple, having some fun, and avoiding the wrong impressions on social media.
Todd Clouser shares why email strategies don't belong in your social media feed
Linda Rolf on why she had to completely wipe out a LinkedIn relationship
InsideBE on Make Customers Feel that What you Want is Easy
BombBomb presents How to Be Professional and Still Have Fun
Katelyn Burgoin on why memes perform well for B2B buyers
The concepts of words and images generating meaningful impact aren't new, but in this episode of Message Points, I'm providing some resources to elevate its context.
When it comes to visuals, I'm sharing a great post about the ways you can incorporate them into email subject lines, search results, social media, webinar registrations and more.
I talk to people a lot about headlines and copy that doesn't sound too generic or common. Some interpret that to mean that the copy needs to be overly creative or spun in a unique way. However, I talk about a video showing how you can actually say the same thing - only differently - and generate an unstoppable emotional response.
It doesn't do you any good to be on a social media platform that doesn't connect to your business or audience. A recent LinkedIn post demonstrates this fact by sharing some of the big trending topics on LinkedIn.
Finally, I was thrilled to contribute to a comprehensive LinkedIn Business resource produced by two excellent and insightful experts. It's a resource that provides you with impactful words, visuals and more.
Orbit Media Studios - 13 Ways Marketing Visuals Can Unlock Results Everywhere (Email, SEO, PR, Social and Lead Generation)
The Power of Words Video:
Linkedin Post - What people are searching for on Pinterest
LinkedIn Business - LinkedIn For Business Marketing: 6 Steps To Crushing Your LinkedIn Game
It's another edition of Message Points, and this week it's all about engagements, customers, podcasts and more. Why is LinkedIn better without a CTA? What does learning math in school have to do with making a sales pitch? What is YouTube thinking about now? How much more awareness do CMOs need these days?
All these answers and more come from today's insights:
Beau Brooks on what math class and sales pitches have in common
Laura L. Bernhard has removed CTAs from her LinkedIn posts
What a YouTube podcast page might look like
Lynne Capozzi explains Why Markets Are the New 'M' in CMO
A person-to-person podcast about evolved communication strategies that put the connectivity and humanity back into marketing, leadership and content.