In a recent episode of Message Points, I shared an in-depth article discussing the reduced impact of SEO. Well, I found another one - only this one was written in 2017!
If people were beginning to see SEO go from "everything" to "some things" six years ago - what other unnoticed changes are hurting their content strategies?
If SEO is losing some stream, then what does Google care about?
Think about how long gated content has been a strategy. If you were to examine all of the gated content that's been produced in the last several years, how much of it do you think consumers found to be incredibly valuable?
If you're like me and you believe that number is low, how likely are those consumers going to open your gated content? Is there something you can do to help inspire them to fill out that form, or should you just take gated content out of your content strategy?
Finally, in the era of The Great Resignation and a renewed focus on happiness in the workplace, companies have to incorporate a communication strategy into their job posts. Otherwise, job seekers wanting marketing jobs may not apply due to a few red flags.
We discuss all of this and more on this week's Message Points.
JeffBullas.com - 5 Reasons Why Your Business Shouldn’t Just Focus On SEO
Mina Mesbahi - Gated content usually disappoints people
Mary Keough - Red Flags for marketing job seekers
Guy Kawasaki - Enchantment: The Art of Changing Hearts, Minds, and Actions
A person-to-person podcast about evolved communication strategies that put the connectivity and humanity back into marketing, leadership and content.