As more and more marketing trends point to consumers wanting to have a personal connection to a brand, it's easy to understand how storytelling strategies can achieve that goal. However, as brands hear about the power of story, it can generate questions like:
Author and Storytelling Coach Park Howell joins me today to discuss specific approaches businesses can take to infuse storytelling into their marketing. We'll discuss how to evolve existing content into a compelling story structure and how to create stories that make meaningful connections to your audience.
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand
The Narrative Gym for Business
And, But, Therefore Short Courses
Park on Social Media:
A person-to-person podcast about evolved communication strategies that put the connectivity and humanity back into marketing, leadership and content.