Showing a fun side of your company won't ruin your reputation or your relationship with customers who also have a fun side. However, you can ruin your social media messaging and LinkedIn relationships by forcing email marketing into them.
Aside from fun, customers like taking easy steps, and you can make engagement and sales a lot easier to achieve by choosing the right words.
Today's message points podcast features insights about keeping it simple, having some fun, and avoiding the wrong impressions on social media.
Todd Clouser shares why email strategies don't belong in your social media feed
Linda Rolf on why she had to completely wipe out a LinkedIn relationship
InsideBE on Make Customers Feel that What you Want is Easy
BombBomb presents How to Be Professional and Still Have Fun
Katelyn Burgoin on why memes perform well for B2B buyers
The concepts of words and images generating meaningful impact aren't new, but in this episode of Message Points, I'm providing some resources to elevate its context.
When it comes to visuals, I'm sharing a great post about the ways you can incorporate them into email subject lines, search results, social media, webinar registrations and more.
I talk to people a lot about headlines and copy that doesn't sound too generic or common. Some interpret that to mean that the copy needs to be overly creative or spun in a unique way. However, I talk about a video showing how you can actually say the same thing - only differently - and generate an unstoppable emotional response.
It doesn't do you any good to be on a social media platform that doesn't connect to your business or audience. A recent LinkedIn post demonstrates this fact by sharing some of the big trending topics on LinkedIn.
Finally, I was thrilled to contribute to a comprehensive LinkedIn Business resource produced by two excellent and insightful experts. It's a resource that provides you with impactful words, visuals and more.
Orbit Media Studios - 13 Ways Marketing Visuals Can Unlock Results Everywhere (Email, SEO, PR, Social and Lead Generation)
The Power of Words Video:
Linkedin Post - What people are searching for on Pinterest
LinkedIn Business - LinkedIn For Business Marketing: 6 Steps To Crushing Your LinkedIn Game
Today's episode of Message Points is all about disconnects and how to solve them. For example, there is a disconnect between the common beliefs about SEO and what's happening today. Many brands believe people follow them on social media because of their great content, but that isn't entirely true. Communicating the same way with everyone can cause a disconnect between you and your audience. And asking the wrong interview questions can disengage your podcast audience and your guest.
Morgan Hines on robotic-sounding messages
Andy Crestodina on why people follow and share on social media
Sara L. Parker on the New SEO for SaaS
Tofe Evans shares five bad podcast interview questions
If simply posting and automating is all you had to do to maximize success in social media, there would be no such thing as social media experts or conferences. This episode of the podcast wouldn't even need to exist.
While social media does take more effort today, most of that effort should be something you want to do anyway - communicate with your audience and build relationships with them. Not to mention, platforms are developing new ways to communicate through audio and video. They've made it easier than it was ten years ago.
Christine Gritmon is a brand consultant, social media trainer, and speaker tasked with developing Social Media Pulse - an extensive online community for social media managers, experts, insiders, and more.
She joins us today to discuss what it means to give more and get more out of social media.
Christine Gritmon's website
Sign Up for Social Media Pulse
Social Media Pulse on Twitter
Social Media Pulse on LinkedIn
Social Media Pulse on Facebook
Learn more about LinkedIn Audio Events
Buffer: Social Media Engagement & How to Do it Well
How social media commitments can eat you alive
Message Points is an additional podcast in the Get the Message podcast feed designed to provide you with additional value by sharing quick quotes, links, blogs, articles and ideas from various thought leaders and resources.
This first entry is about cutting the common but unnecessary elements from your content, getting more out of Twitter and discussing the future impact of marketing trends.
Links from this podcast:
Scott Frothingham's LinkedIn Post on cutting the crap
Rob Biesenback's Grab Them Like Gladwell blog
Corinna Keefe's article on the features of Twitter for Professionals
Mark Schaefer and Mathew Sweezy discuss 15 Marketing Trends in 40 Minutes
What is digital pollution, and why is there so much in our digital world? How do you know whether you're contributing to it? Human-centered communication is the key to solving it for your business.
Wall Street Journal Best-Selling Author Ethan Beute talks about his new book Human-Centered Communication: A Business Case Against Digital Pollution and explains some of the characteristics, trends and impacts of digital pollution in contemporary marketing practices.
Some of the insights discussed include:
Join us for this human-centered discussion and learn more.
You can get the book Human-Centered Communication: A Business Case Against Digital Pollution on Amazon
The trailer for BombBomb's documentary series on Digital Pollution.
Ethan's other book - Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience
Learn more about Ethan's Company BombBomb
You can hear Ethan on The Customer Experience Podcast
Connect with Ehtan on Twitter and LinkedIn
Ethan also recommends the book Can You Hear Me by Nick Morgan
A person-to-person podcast about evolved communication strategies that put the connectivity and humanity back into marketing, leadership and content.