While so much has changed in the marketing world, the significance of impactful copy has always remained. However, so much of today's copy has to make a deeper connection with an audience through email, blogging, scripts and more.
Veteran copywriter and author Scott Frothingham joins us to discuss what today's copywriters and brands need to do to make impactful connections with their audiences.
Scott's website - Fast Forward Results
Scott on LinkedIn
Scott's Book -Instant Inspiration For Copywriters
A person-to-person podcast about evolved communication strategies that put the connectivity and humanity back into marketing, leadership and content.